While SEO and PPC may have similar results—increasing traffic to a website—these two marketing strategies are quite different. In this post, we’ll take a detailed look at SEO vs PPC so you can understand how each method works to help you achieve your online goals. First, I’ll explain the difference between SEO and PPC, then … Read more
Content marketing and SEO are two of the most important marketing strategies you have for a business. But which tactic will lead to more growth: content marketing or SEO? In this post, we’ll uncover the answer. As you’ll see below, choosing between content marketing vs SEO is not always an easy answer. And often, you’ll … Read more
If you’ve felt lost or frustrated with building a good SEO strategy for your business, then you’ll get a lot of value out of this list of the best SEO books for 2023. As you’re already aware, there are thousands of blogs, podcasts, and videos covering every aspect of SEO, but they rarely give you … Read more
SEO and SMM are hot topics in digital marketing. But what exactly is the difference between SEO vs SMM? And how can you use each of these marketing strategies for the benefit of your business? In this post, we’ll look at the difference between SEO and SMM so you can fully understand how these marketing concepts … Read more
This guide explains Google Analytics for Google Sites. Below, you’ll find out what it is and how to add Google Analytics to Google Sites for tracking website traffic and usage data. By following the steps on this page, you can automatically install the proper Google tag on your Google Site so it sends user data … Read more
This guide explains how to stop Google Analytics from tracking your own visits. The step-by-step instructions below will show you how to filter out internal traffic from your Google Analytics 4 (GA4) property so your own visits won’t be tracked in the Analytics reports for your website or app. This tutorial is divided into two … Read more
This guide explains Smart Display Campaigns. Below, you’ll find out everything you need to know about Google Smart Display Ads, including what they are, how they work, their benefits, and the advertising features you have to give up when using Smart Display Google Ads to market your business online. As you’ll discover, Smart Display Campaigns … Read more
This guide explains Google verified reviews. Below, you’ll find out everything you need to know about verified Google reviews, including what they are, why they’re important, and how to get Google verified customer reviews for your business to improve its reputation on Google Maps, Google Search, and Local Services Ads. As you’ll discover, verified reviews … Read more
This page includes a list of confirmed Google algorithm updates. Below, you’ll find a complete history of Google algorithm changes, including the major core algorithm updates and minor ranking algorithm adjustments. The Google search ranking algorithm timeline spans from 2003, when the first update was officially announced by Google, to the present day in 2022 … Read more
This guide answers the question, “how often does Google Analytics update?” Below, you’ll find out the average processing time for each Google Analytics delay according to the property type (Google Analytics 4 or Analytics 360) and the number of sessions the website or app gets per day and month. You’ll also learn about realtime tracking … Read more
This guide explains video reverse search. Below, you’ll find out what is reverse video search, how it works, and get a list of popular reverse video search engines you can use for free to find copies and derivatives of a video source online. You’ll also learn how to do a reverse image search for videos … Read more
This guides explains the Google Guarantee. Below, you’ll find out what is the Google Guarantee for local services, how it works, which businesses are eligible for the program, the total Google Guarantee cost you can expect to pay each month for the badge, and estimated reimbursement amounts for customers who purchase local services through Google … Read more
This guide explains Bing advanced search. Below, you’ll find out what advanced search on Bing is, how it works, and get a list of search operators and filters you can use (with examples) to get better web page results in Bing’s search engine. Consider this your ultimate cheatsheet to Microsoft Bing advanced search operators and … Read more
This guide explains YouTube advanced search. Below, you’ll find out what advanced search on YouTube is, how it works, and get a list of all of the YouTube filters and operators you can use (with examples) to get better video results based on specific criteria and keywords. Consider this your ultimate guide to YouTube advanced … Read more
This guide answers the question, “Is Google Analytics free?” Below, you’ll find if you can use Google Analytics for free, what features are available for standard accounts, and the benefits of upgrading to a paid Analytics 360 plan. Google Analytics is a core part of the Google Marketing Platform, which is a unified advertising and … Read more
This guide explains the Google Data Analytics Certification cost. Below, you’ll get a complete overview of the Google Data Analytics Professional Certification price as well as the curriculum that’s included with the cost. There’s also information on receiving financial assistance if you need help affording the Google Analytics Certificate. Additionally, this page covers the Basic … Read more
If you’re wondering how long does Google Analytics certification take, then this guide has the answer. Below, you’ll find out exactly how long does it take to get Google Analytics certified for beginners from start to finish. The Google Analytics Individual Qualification (IQ) exam is an excellent assessment to take for any digital marketing professional … Read more
This guide answers the question, “how long does it take Google Analytics to show data?” Below, you’ll find out how long you’ll have to wait to see data for both Google Analytics 4 and Analytics 360 accounts, which can vary between realtime and multiple hours. The total time for showing Analytics data will depend on … Read more
In this article, we’ll answer the question, “what is guest posting in SEO?” But we’ll also go beyond just the definition of guest blogging in SEO. As you’ll discover below, there are many benefits you can receive when making guest posting part of your digital marketing SEO strategy, including an increase in website backlinks, improved … Read more
This page includes a list of the best Black Friday SEO deals and Cyber Monday SEO sales. If you’re looking to get the top discounts on SEO tools during this holiday season, then you’ll enjoy this list of software at heavily reduces prices. Each offer varies for the Black Friday and Cyber Monday weekend (November … Read more
