Semrush Alternatives & Competitors (21 Free & Paid Tools)

In this guide, you’ll find a list of Semrush alternatives.

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The first section of the page includes 15 of the best paid tools like Semrush while the second part has 6 Semrush FREE alternatives you can use for SEO research and analysis for your digital marketing campaigns. There are 21 recommendations in total.

The ultimate goal here is to help you find the top alternative to Semrush and similar tools that can meet your needs and budget to help conduct good keyword research, track website rankings, perform backlink analysis, do site auditing, and more for your business and clients.

Disclosure: This page includes affiliate links for a few of the similar sites to Semrush. When you purchase a paid plan through some of these Semrush competitors, I may earn a commission.

Semrush Alternatives

Semrush Alternatives


For many SEO professionals, Ahrefs is considered to be the top Semrush alternative on the market because it has most of the same features for SEO. Ahrefs costs $99 per month which is $20 cheaper than Semrush at $119 per month.

With Ahrefs, you can perform in-depth keyword research, ranking tracking, backlink analysis, competitor analysis, website audits, and more. And next to Semrush, Ahrefs has one of the largest databases you can use for SEO data analysis. Every 24 hours Ahrefs discovers 40 million new pages and updates SEO metrics for 400 million pages.

Mangools alternative


Mangools is one of the best Semrush alternatives with the lowest price. You can try Mangools for FREE here. Plans start at $49 per month or $358.80 for the annual plan.

With Mangools, you get access to a full suite of SEO tools to help you research, monitor, analyze, and track website optimizations. The full package includes software for keyword research, SERP analysis, backlink analysis, ranking tracking, and site profiling. See my complete Mangools review here if you want to learn more about it.


Keysearch is another good alternative to Semrush for an inexpensive price that you can try for free here. It costs $17 per month or $169 per year on the annual plan.

With Keysearch, you can do keyword research on multiple platforms like Google, Yahoo, Bing, Youtube, Pinterest, etc. You also get access to other important software for SEO like a rank tracker, backlink checker, website auditor, competitor analyzer, and a content writing assistant, which is similar to the Semrush SEO writing tool.


CognitiveSEO is a suite of SEO tools for digital marketing agencies, small businesses, and solo website operators who are looking for online tools like Semrush. It costs $129.99 per month for the Starter Plan or $1,068 per year with a 30% discount.

With CognitiveSEO, you get access to a content optimization tool (similar to Semrush on-page SEO checker), website auditor, backlink analyzer, ranking checker, keyword research tool, and more. One of the top features of CognitiveSEO is unnatural link detection. The software analyzes your incoming links on a real-time basis to warn you of bad backlinks that may cause a Google algorithm penalty so you can quickly disavow them.

Longtail Pro

Next up on this list of Semrush alternatives is Longtail Pro, which is a popular competitor for SEO analysis, keyword research, SERP analysis, rank tracking, backlink analysis, and site auditing. Longtail Pro costs $37 per month or $297 for the annual plan.

More than 70,000 digital marketers prefer LongTail Pro as their favorite software to support their search engine optimization strategies. However, if you’re primarily looking for a top-rated tool for keyword research that rivals Semrush’s capabilities, then Longtail Pro is one of your best options online.


Majestic is an SEO software tool that specializes in link analysis. What Majestic does so well is maps the Internet as a whole to bring you the link intelligence data you can use to dominate your market. Other SEO tools that report Citation Flow and Trust Flow get their data from Majestic.

Although Majestic is not 100% similar to Semrush—for example, Majestic lacks a keyword research tool and SEO content writing assistant—it does provide some of the most accurate data in the world for backlink analysis. Pricing starts at $49.99 per month.

Marketing Miner tool like Semrush

Marketing Miner

Marketing Miner is a relatively new tool on the market that’s rising in popularity. It has a unique pricing structure that’s based on a credit system. You can choose the basic Miner Plan for $29 per month for 100,00 credits, set up a customized plan based on your monthly usage, and even try it for free with 1,000 credits per month.

Download the SEO Keyword Research CheatsheetDownload the SEO Keyword Research Cheatsheet

Marketing Miner is on this list of sites like Semrush because it offers 40+ features for search engine optimization and analysis. It has practically every type of tool you’d want for improving, tracking, and monitoring the SEO performance of your website or a client’s site.

Moz Pro

Moz Pro is another top competitor for Semrush and offers many similar tools. Moz Pro starts at $99 per month or $948 per year if paid annually.

With Moz Pro, you can do endless amounts of SEO auditing, technical SEO analysis, link building research, SERP tracking, keyword discovery, competitor analysis, create custom reports, and more. It’s definitely worth a try if you want to try alternative websites like Semrush.

Raven Tools

Raven Tools is an all-in-one SEO analysis and reporting software that allows you to connect all of your SEO, marketing, and advertising data in one place. It costs $39 per month for the lowest plan or $468 if billed annually.

With Raven Tools, you can do any type of search engine optimization analysis you desire, including keyword research, backlink checking, site auditing, rank tracking, competitor research, link spying, etc. You can even connect to Google Data Studio for custom report visualizations.

SE Ranking

SE Ranking is one of the leading SEO software tools for business owners, agencies, and SEO specialists for conducting keyword research, tracking rankings, monitoring competitors, spotting technical SEO errors, and more. It costs $49 per month or $470.40 per year on the annual plan.

What makes SE Ranking a good alternative to Semrush are the following features: on-page SEO checker, backlink gap analyzer, paid and organic keyword research, extensive competitor research, and keyword rank tracking. What’s also nice about SE Ranking is that you can lower the price of your paid subscription plan by reducing the frequency of your account’s keyword rank checking from daily to every three days or weekly.

SEO Powersuite

SEO Powersuite is an unbelievable tool for you to consider for Semrush. It consists of 4 tools that cover every aspect of SEO, including keywords, rankings, backlinks, on-page and content data, mobile SEO, social media, analytics, and reports. You can use almost all of the functionalities free (forever) or pay $299 per year to get unlimited access to its top features.

Serpstat similar tool to Semrush


Serpstat is an SEO tool that gives Semrush a good run for the money with more than 40 tools for SEO and PPC professionals. Plans start at $69 per month and include powerful features for website optimization, monitoring, analysis, and tracking.

With Serpstat, you get access to advanced features like local tracking, keyword grouping, keyword gap analysis, PPC ad analysis, site auditing, backlink checking, text analysis, trend tracking, API integration, and more.


Similarweb is a top competitor for Semrush for people who want more granular data for their SEO strategies. It costs $167 per month for small businesses.

According to Similarweb, customers pick this tool over Semrush to:

  • Analyze traffic share for a given keyword over time with fresh weekly data.
  • Understand traffic channel mix across all channels for mobile and desktop.
  • Discover keyword wins, losses, and opportunities over a given time period.
  • Find and qualify referral, affiliate, and backlink opportunities by industry.
  • Find top keywords by industry (or custom industry).
  • Reveal downloads and daily/monthly average users of a competitor’s app.
  • Identify high-converting marketing channels.


Spfyu is another popular site like Semrush for users who want access to SEO and PPC tools. The basic plan starts at $39 per month.

With Spyfu, you get a complete SEO marketing suite, PPC analyzer, historic data, competitive analysis, backlink outreach tools, unlimited keyword & domain projects, custom reporting, and more.


Web CEO has 20+ pro-level SEO software tools to help you do better keyword research, run in-depth SEO audits, monitor backlinks, conduct safe link building and link detox, analyze social media metrics, do competitor research, and check keyword rankings. It costs $37 per month for solo website operators and $99 per month to manage 5 sites.

Learn More About the Keyword Accelerator Playbook

Web CEO is a fast-growing competitor for Semrush and is worth a try if you’re looking for an affordable tool with powerful features for search engine optimization and marketing analysis.

Semrush Free Alternatives

Semrush Free Alternatives


Ubersuggest is considered to be one of the best free tools like Semrush. However, you’ll need to set up a trial account to get access to all of the features. Free use of the tool is limited per day, but you can always upgrade to a paid account to unlock the daily limits. And if you like this software, make sure to check out this other list of Ubersuggest alternatives to compare it to the other top competitors.

Ahrefs free alternatives tools

Ahrefs Free SEO Tools

Ahrefs has a set of free SEO tools you can use if you don’t want to pay any money for search engine optimization software. What makes this one of the best Semrush free alternatives is that you get access to these powerful tools:

  • Keyword generator
  • Keyword difficulty checker
  • Youtube keyword tool
  • Amazon keyword tool
  • Bing keyword tool
  • SERP checker
  • Keyword rank checker
  • Backlink checker
  • Broken link checker
  • Website authority checker

Google Keyword Planner

Google Keyword Planner is a free keyword research tool you can use within your Google Ads account (previously known as AdWords). This tool provides topic suggestions based on your seed keyword and reports important SEO data such as average search volume, cost-per-click (CPC), advertiser competition level, trend data, and more. (See the next section of this guide “More Tools Like Semrush” for even more free Google SEO tools.)

Google Trends

Google Trends is a good free alternative to Semrush that provides keyword data on specific search terms used on Google and YouTube. You can use it to discover trending topics, local search trends, and find related keywords that are growing in popularity. Google Trends also helps you avoid keywords that are losing popularity in search so you can make better decisions on which terms to target for your website content.

Google Search Console

Google Search Console is a free tool by Google that gives you important insights into your website’s search traffic and crawling errors. It’s a must-have software for analyzing site traffic, seeing keyword performance, fixing issues, and receiving messages from Google.

SEO Powersuite free tools like Semrush

SEO Powersuite

This tool was also featured in the best Semrush alternatives for paid tools section above. However, SEO Powersuite is worth mentioning again because you can use it at no charge. Every serious digital marketer should have their own free copy of SEO Powersuite on their computer even if they pay for other search engine optimization software.

More Tools Like Semrush

If want to find more alternative tools like Semrush that offer good features for SEO research and analysis, then check out these other guides:

Alternatives to Semrush Summary

I hope you enjoyed this guide on Semrush alternatives.

As you discovered, there are many Semrush free alternatives and paid tools you can use for SEO analysis, keyword research, rank tracking, backlink analysis, and other digital marketing measurements. Hopefully, you found the best alternative to Semrush for your needs and budget on this page. Each competitor has its pros and cons; however, they’re all good substitutes for Semrush if you’re looking for a similar site with comparable features.