15 Benefits of Google My Business Profile (GMB Advantages)

In this article, you’ll find a list of the top benefits of Google My Business. Also known as GMB, or simply Google Business, this unique profile and business listing feature on Google offers tremendous value for digital marketing. As you’ll discover below, the most important Google My Business advantages include attracting more target customers, getting … Read more

SEO Content Writing Checklist (With Free 20-Point PDF)

This guide includes a complete SEO content writing checklist you can download, print, and use to keep track of the key elements necessary when optimizing your content for search engines like Google, Yahoo, and Bing. Download the free SEO writing checklist in PDF format using the link below, then read through the SEO content writing … Read more

SEO Content Writing Tips (22 Best Practices & Guidelines)

This guide includes a list of SEO content writing tips. Below, you’ll find the best SEO writing tips and techniques you can use to better optimize your articles for search engines like Google, Yahoo, and Bing. As a result of following these SEO content writing guidelines, you should experience higher keyword rankings and organic search … Read more

SEO Checklist for Blog Posts (Free 20-Point PDF Guide)

This guide includes a complete SEO checklist for blog posts you can download, print, and use to keep track of the key elements necessary when optimizing your content for search engines like Google, Yahoo, and Bing. Download the free SEO checklist for blogging in PDF format using the link below, then read through the SEO … Read more

How to Do Keyword Research for SEO (7 Best Practices)

This search engine optimization (SEO) guide explains how to do keyword research for SEO. Below, you’ll find a list of the most crucial keyword research best practices to follow to help you make fully-informed decisions about which keywords to target based on reliable data. There’s also a section with additional resources that explain how to … Read more

How to Optimize Header Tags for SEO (10 Best Practices)

This search engine optimization (SEO) guide explains how to optimize header tags for SEO. Below, you’ll find a list of the top header tag optimization tips you can use to improve the rankings and traffic for your website based on HTML heading tag best practices in digital marketing. There’s also a section with additional resources … Read more

Internal Linking Best Practices (SEO Structure & Strategies)

This guide includes a list of internal linking best practices for SEO. Below, you’ll find the top internal linking strategies you can use to maximize the impact links have on your website’s search engine performance. The recommendations on this page contain a variety of internal linking SEO best practices you can pick and choose that … Read more

How to Optimize for Google’s E-E-A-T to Improve SEO

This search engine optimization (SEO) guide explains how to optimize for Google’s E-E-A-T to improve SEO. Below, you’ll learn the best ways to optimize for E-E-A-T to help increase your website’s organic visibility in the search engine results pages (SERPs) so you can gain increased rankings and traffic. What Is E-E-A-T? E-E-A-T is an acronym … Read more

Will SEO Be Replaced By AI? (3 Scenarios for the Future)

SEO stands for search engine optimization which is the process of improving your website’s visibility and performance on search engines like Google. AI stands for artificial intelligence which is a technology that enables machines to perform tasks that normally require human intelligence, such as understanding language, recognizing images, and making decisions. But will AI replace … Read more

How to Add Schema Markup to Website for SEO (Step-By-Step)

This search engine optimization (SEO) guide explains how to add Schema Markup to a website. Below, you’ll find a beginner-friendly, step-by-step guide that shows you how to add Schema in websites in three different ways so that you can choose the one that’s right for you. There’s also a section with additional resources explaining the … Read more

Off-Page SEO: What Is It & How Off-Site Optimization Works

This guide answers the question, “what is off-page SEO?” But we’ll go over more than just the definition of off-page optimization. We’ll also explain how off-page SEO works, why it’s important, and look at a number of off-site optimization examples, types, and tactics to help you build a better SEO strategy for your website. By … Read more

On-Page SEO: What Is It & How On-Site Optimization Works

In this guide, we’ll answer the question, “what is on-page SEO?” But we’ll go over more than just the definition of on-page optimization. We’ll also explain how on-page SEO works, why it’s important, and how to improve the on-site optimization signals using specific on-page SEO activities. By the end of this article, you’ll have a … Read more

Topical Authority In SEO: What It Is And How to Build It

This guide explains topical authority in SEO. Below, you’ll find out what is topical authority, how it works, and ways to build topical authority for your website by thinking about what users want, doing keyword research, and planning your content around those factors. There’s also a section with additional resources that explain more about the … Read more

Why Is Topical Authority Important In SEO? (Top 6 Benefits)

This search engine optimization (SEO) guide answers the question, “Why is topical authority important?” Below, you’ll find out the importance of topical authority for a website’s search engine rankings and get a list of the top benefits of topical authority. We’ll look at how topical authority can create a better user experience, how it can … Read more

8 Best Semantic SEO Tools to Optimize Content for Search

This guide includes a list of the best semantic SEO tools to help optimize your content for search engines. The following tools and software are the most popular resources to search for semantically-related keywords, many of which are completely free semantic SEO tools you don’t have to pay for. Consider this your quick and helpful … Read more

10 Best Free LSI Keyword Generators & Research Tools For SEO

This guide includes a list of the best LSI keyword generators for SEO. Below, you’ll find our topic picks for the best LSI keyword tools you can use to find the most relevant, semantically-related keywords to use in your content. The recommendations on this page contain a variety of LSI keyword research tools to help … Read more

Semantic Search vs Keyword Search: What’s the Difference In SEO?

This guide explains the difference between semantic search vs keyword search. As you’ll discover below, keyword search and semantic search have separate purposes for search engines and the end user. And knowing the difference between semantic search and keyword search for SEO will help you understand how they are beneficial for different applications. There’s also … Read more

How to Find Semantic Keywords (6 Ways For SEO)

This guide explains how to find semantic keywords. Below, you’ll find out how to identify semantic keywords and how to collect semantic keywords to improve the search engine optimization (SEO) for your website. You’ll learn how to use research tools like Google Trends and Semrush’s Keyword Planner to find good semantic keywords for your content. … Read more

Semantic Keyword Research Explained: How It Helps With SEO

This search engine optimization (SEO) guide answers the question, “What is semantic keyword research?” Below, you’ll get a complete explanation of semantic keyword research, including how it works and how to use semantic keyword research for SEO. By the end of this page, you’ll have a better understanding of why semantic keyword research is so … Read more

How to Find Long Tail Keywords For SEO (10 Ways to Identify)

This search engine optimization (SEO) guide explains how to find long tail keywords for SEO. Below, you’ll learn how to find long tail keywords for free in a variety of ways, giving you ample opportunities to uncover great keywords to use in your SEO strategy. There’s also a section with additional resources that explain more … Read more

How to Do On-Page SEO Step-By-Step (10 Best Practices)

This search engine optimization (SEO) guide explains how to do on-page SEO. Below, you’ll find a practical, step-by-step outline of the most essential on-page SEO best practices to follow so you can make sure your content is fully optimized to rank in the search engines, drive more organic traffic, and deliver quality user experiences. There’s … Read more

On-Page SEO vs Technical SEO: What’s the Difference

This search engine optimization (SEO) guide explains on-page SEO vs. technical SEO. Below, you’ll learn the difference between on-page SEO and technical SEO and how each affects your website’s performance in search results. There’s also a section with additional resources that explain more about the fundamentals of technical SEO vs. on-page SEO to help you … Read more

What Is SEO Strategy? (+ SEO Action Plan Templates to Use)

In this guide, we’ll answer the question, “what is SEO strategy?” and explain how it’s different than an SEO plan. We’ll also explain what an SEO marketing strategy is and how it combines the concepts of SEO strategies and plans. But that’s not all. You’ll also learn how to build an SEO strategy that works … Read more

7 Best Internal Link Checkers for Website Analysis

This guide includes a list of the best internal link checkers for SEO. Below, you’ll find the best internal link checker tools to help you analyze the value of each link you include in your content. The recommendations on this page contain a variety of internal link analysis tools to help you find the one … Read more

8 Best Internal Linking WordPress Plugins for SEO

This guide includes a list of the best WordPress internal linking plugins. Below, you’ll find the best internal linking plugins to use to develop a solid interlinking SEO strategy for your site. The recommendations on this page contain a variety of options to help you find the WordPress plugin for internal linking that best meets … Read more

Topic Cluster Content Strategy (SEO Guide for Ranking Faster)

I used to think topic clusters in SEO were just another fancy name for silos.  They’re not.  It seems I was not alone in my thinking. Many people within the SEO industry seem to interchange various terms for this inbound marketing strategy like topic clusters, silos, content hubs, spoke pages, pillar pages, and so on. … Read more

7 Best WordPress Silo Plugins & Builders For SEO

This guide includes a list of the best WordPress silo plugins for SEO. Below, you’ll find the best WordPress silo builders to use for demonstrating your expertise in a topic area, improving user engagement, and boosting search engine rankings. The recommendations on this page contain a variety of the top WordPress siloing plugins available to … Read more

6 Free Link Building Tools & Software to Build Backlinks

This guide includes a list of free link building tools for off-page SEO. Below, you’ll find the top free link building software options you can use to develop a solid backlink profile without spending a cent. The recommendations on this page offer a range of options to help you find the right free backlink tools … Read more

On-Page vs Off-Page SEO: What Is The Difference?

A good search engine optimization strategy will focus on both on-page SEO and off-page SEO tactics. But what is the difference between on-page and off-page SEO exactly? And how can you use both of these marketing strategies to get higher rankings in the search engines? That’s what this post will cover. Below, you’ll find the … Read more