General SEO

This search engine optimization (SEO) guide explains how to optimize H2 tags for SEO. Below, you’ll find a list of the top H2 tag optimization tips you can use to improve the rankings and traffic for your website based on best practices in digital marketing. There’s also a section with additional resources that explain more … Read more

This search engine optimization (SEO) guide explains how to optimize H1 tag for SEO. Below, you’ll find a list of the top H1 tag optimization tips you can use to improve the rankings and traffic for your website based on best practices in digital marketing. There’s also a section with additional resources that explain more … Read more

This guide explains how to block SemrushBot from crawling a website. Below, you’ll find this tutorial divided into two sections: the first part includes steps for blocking each SemrushBot User-Agent that is used by the Semrush software to crawl website content and link data, and the second part contains the full set of rules you … Read more

This guide explains how to block AhrefsBot from crawling a website. Below, you’ll find three methods for blocking AhrefsBot using the robots.txt file, .htaccess rules, and Cloudflare firewall. Either of these options will prevent AhrefsBot from accessing a website to crawl its link data and make it unavailable to Ahrefs users who are trying to … Read more

This guide explains the AhrefsBot. Below, you’ll find out what is AhrefsBot, how it works, and ways to control this web crawler on your website using directives the bot obeys. What Is AhrefsBot? AhrefsBot is a web crawler that compiles and indexes the link database for the Ahrefs digital marketing toolset. The AhrefsBot crawls the … Read more

This search engine optimization (SEO) guide answers the question, “why is Domain Authority important for SEO?” Below, you’ll find out why Domain Authority matters for a website’s search engine rankings and get a list of the top benefits of Domain Authority in SEO. There’s also a section with additional resources that explain more about the … Read more

This search engine optimization (SEO) guide explains the H1 vs H2 header tag. As you’ll discover below, H2 and H1 heading tags have separate purposes for search engines and website users. And knowing the difference between H1 and H2 tags for SEO will help you understand how to use each HTML element correctly to increase … Read more

This search engine optimization (SEO) guide explains the title tag vs H1 tag. As you’ll discover below, the H1 tag and title tag have separate purposes for search engines and website users. And knowing the difference between H1 tags and title tags for SEO will help you understand how to use each element correctly to … Read more

This search engine optimization (SEO) guide explains how to increase Domain Authority for SEO. Below, you’ll find a list of the top on-site and off-site optimization tips you can use to improve the Domain Authority score reported by Moz for your website based on the best practices in digital marketing. There’s also a section with … Read more

This guide explains dofollow links. Below, you’ll get a complete overview of dofollow backlinks, including what they are, how they work, the importance of dofollow links, and ways to get them for off-site search engine optimization (SEO). The ultimate goal here is to help you understand every aspect of dofollow backlinks and how they apply … Read more

In this guide, we’ll answer the question, “what is an SEO score?” We’ll also go over the top SEO scoring factors, how to check your website’s SEO rating, and explain what is a good SEO score out of 100. By the end of this post, you’ll know everything about SEO scoring and how it impacts … Read more

This search engine optimization (SEO) guide explains how to optimize content for SEO. Below, you’ll find a list of the top content optimization tips you can use to improve the rankings and traffic for your website based on SEO best practices in digital marketing. There’s also a section with additional resources that explain more about … Read more

This search engine optimization (SEO) guide covers content optimization vs SEO. As you’ll discover below, SEO and content optimization have separate purposes for search engines and website users. And knowing the difference between content optimization and SEO will help you understand how to use each technique correctly to increase your website’s organic traffic and rankings … Read more

This search engine optimization (SEO) guide answers the question, “how does content optimization work for SEO?” Below, you’ll get a complete overview of the content optimization process, including a detailed explanation of the working factors in SEO that affects a website’s search engine rankings. There’s also a section with additional digital marketing resources that explain … Read more

This search engine optimization (SEO) guide answers the question, “why is content optimization for SEO?” Below, you’ll find out why content optimization matters for a website’s search engine rankings and get a list of the top benefits of content optimization in SEO. There’s also a section with additional resources that explain more about the fundamentals … Read more

In this guide, we’ll answer the question, “what is SEO analysis?” We’ll also cover the important steps for how to do SEO analysis for a website so you can work to improve the keyword rankings and organic traffic. The practice of analyzing a website for SEO is a good skill to have if you want … Read more

This guide explains backlinks. Below, you’ll get a complete overview of backlinks, including what they are, how they work, the importance of backlinks, and ways to get them for off-site search engine optimization (SEO). The ultimate goal here is to help you understand every aspect of backlinks and how they apply to websites and the … Read more

This search engine optimization (SEO) guide explains the different types of backlinks in SEO. Below, you’ll find a list of all the backlinks types with their terminology and definitions so you can understand how they apply to SEO. There’s also a section with additional resources that explain more about the fundamentals of backlinks to help … Read more

This search engine optimization (SEO) guide answers the question, “how do backlinks work for SEO?” Below, you’ll get a complete overview of the backlink process, including a detailed explanation of the working factors in SEO that affects a website’s search engine rankings. There’s also a section with additional digital marketing resources that explain more about … Read more

This search engine optimization (SEO) guide explains how to optimize anchor text for SEO. Below, you’ll find a list of the top anchor text optimization tips you can use to improve the rankings and traffic for your website based on anchor text best practices in digital marketing (for both internal links and backlinks). There’s also … Read more

This search engine optimization (SEO) guide explains how to optimize image ALT text for SEO. Below, you’ll find a list of the top image ALT text optimization tips you can use to improve the rankings and traffic for your website based on image ALT text best practices in digital marketing. There’s also a section with … Read more

This search engine optimization (SEO) guide explains how to get backlinks for SEO. Below, you’ll find a list of the top backlink tips and strategies you can use to increase the quality and quantity of inbound links for your website based on backlink best practices in digital marketing. There’s also a section with additional resources … Read more

While SEO and PPC may have similar results—increasing traffic to a website—these two marketing strategies are quite different. In this post, we’ll take a detailed look at SEO vs PPC so you can understand how each method works to help you achieve your online goals. First, I’ll explain the difference between SEO and PPC, then … Read more

Content marketing and SEO are two of the most important marketing strategies you have for a business. But which tactic will lead to more growth: content marketing or SEO? In this post, we’ll uncover the answer. As you’ll see below, choosing between content marketing vs SEO is not always an easy answer. And often, you’ll … Read more

SEO and SMM are hot topics in digital marketing. But what exactly is the difference between SEO vs SMM? And how can you use each of these marketing strategies for the benefit of your business? In this post, we’ll look at the difference between SEO and SMM so you can fully understand how these marketing concepts … Read more

This guide explains Google Analytics for Google Sites. Below, you’ll find out what it is and how to add Google Analytics to Google Sites for tracking website traffic and usage data. By following the steps on this page, you can automatically install the proper Google tag on your Google Site so it sends user data … Read more

This guide explains Google verified reviews. Below, you’ll find out everything you need to know about verified Google reviews, including what they are, why they’re important, and how to get Google verified customer reviews for your business to improve its reputation on Google Maps, Google Search, and Local Services Ads. As you’ll discover, verified reviews … Read more