Stephen Hockman

What Is Google Knowledge Graph? Google Knowledge Graph is Google’s database of billions of facts it has collected about entities (people, places, organizations, and things) that it uses to serve relevant information in an infobox (Knowledge Panel) beside the search results. The Google Knowledge Graph allows Google’s search engine to answer questions with correct facts … Read more

What Is a Google Business Profile? A Google Business Profile is a business listing service offered by Google that allows local businesses to manage how their information shows up across Google products, like Maps and Search. Google Business Profile was previously known as Google My Business or GMB for short. Any business that services local … Read more

What Is Google Analytics? Google Analytics is a web analytics service offered by Google that allows users to track and analyze performance metrics for websites and apps. The Google Analytics service is part of the Google Marketing Platform and is freely available for anyone with a Google account. Google Analytics requires a snippet of Javascript … Read more

What Is an Exact Match Keyword? An exact match keyword is a term that applies to both search engine optimization (SEO) and pay-per-click (PPC) advertising. Exact match keywords indicate that your web page or ad exactly matches a search query without a broad or partial match type. In SEO, an exact match keyword refers to the … Read more

What Is E-A-T? E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trust which is a set of website evaluation standards that comes from Google’s Search Quality Evaluator Guidelines. E-E-A-T is also part of the ranking algorithm systems. Also referred to as Double-E-A-T, the first E is new to Google’s Search Quality Evaluator … Read more

What Is E-A-T? E-A-T is an acronym that stands for Expertise, Authoritativeness, and Trust which is a set of website evaluation standards that comes from Google’s Search Quality Evaluator Guidelines. E-A-T is also part of the ranking algorithm systems. E-A-T is not a direct Google ranking factor, but there are other signals that Google’s algorithm … Read more

What Is Duplicate Content? Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page within the same domain or across multiple domains. The content can be identical (exact duplicates) or very similar to each other. Duplicate content matters for SEO because … Read more

What Is Domain Rating? Domain Rating is a search engine ranking score developed by Ahrefs that estimates the relative strength of a website’s backlink profile. Domain Rating scores are based on a 100-point scale. Domain Rating (or DR) is important for search engine optimization (SEO) analysis because it closely represents the ranking potential of a website … Read more

What Is Direct Traffic? Direct traffic is website visits that do not have a defined source or referring site. Direct traffic typically occurs as a result of a user entering a URL into their browser or using a bookmark to directly access the site. Direct traffic can also be reported in the Google Analytics dashboard … Read more

What Is Deindexed? Deindexed means a web page or website that has been removed from the search engine index. A deindexed resource can be temporary or permanent. There are three common reasons why deindexing occurs: All forms of deindexing can be fixed. If a search engine deindexed the resource, then the website owner must fix … Read more

What Is a Dead Link? A dead link is a hyperlink that points to a non-existent URL and is permanently unavailable. Dead links are also known as broken links. Dead links exist for a variety of reasons: Dead links also come in three types: It’s important that internal links on your website are not dead … Read more

What Is a Web Crawler? A web crawler is an Internet bot that systematically browses the World Wide Web in order to create an index of data. Web crawlers are also known as search engine crawlers and search engine spiders. Web crawlers automatically visit publicly accessible web pages and follow the hyperlinks on those pages to discover … Read more

Crawlability is a search engine’s ability to access and crawl a web page. Pages that have the ability to be crawled can be indexed in the search engine results pages (SERPs). Crawlability is important for websites because crawlability affects whether a search engine spider can crawl the content on a web page. If a web … Read more

What Is Crawl Rate? Crawl rate is the number of requests per second a search engine crawler can make on a website when crawling it. It’s also referred to as the crawl rate limit. Crawl rate impacts the crawl budget for a website, which is the number of URLs a search engine will crawl on a … Read more

What Is Crawl Demand? Crawl demand is how much demand a search engine crawler specifies for a website’s URLs based on the popularity and staleness of the pages in the index. Crawl demand is also known as crawl scheduling. Crawl demand impacts the crawl budget for a website, which is the number of URLs a … Read more

What Is Crawl Budget? Crawl budget is the number of URLs a search engine will crawl on a website on any given day. Crawl budgets are based on two factors: crawl rate and crawl demand. Crawl budgets are important for websites because the budget allowed for crawling web pages affects how quickly new content is identified … Read more

What Are Core Web Vitals? Core Web Vitals are a set of metrics used by Google to measure user experience based on actual user data. Core Web Vitals consist of Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Largest Contentful Paint (LCP): This metric measures how fast the main content … Read more

What Is a Contextual Link? A contextual link is a link placed within the body of text on a website as opposed to being located in the header, footer, or sidebar. Contextual links also contain keyword-optimized anchor text. Contextual links are beneficial for both on-site and off-site search engine optimization (SEO) because contextual links help … Read more

What Is a Content Silo? A content silo is a website architecture structure that groups content around keyword-based themes and isolates it from other topics. Web pages that are part of a content silo are only interlinked with each other to help strengthen the topical relevance and authority of the keyword-based theme. Content silos are … Read more