What Is A Zero Click Search?
A zero click search is a search that displays the answer to a person’s query directly on the search engine results page. Zero click searches result in the user not clicking a link to a third-party website from an organic search result.
Searches without clicks usually occur when a user is looking for an instant answer, map, or a quick definition of a term. Features like the Google Knowledge Panel and Featured Snippets increase the likelihood of a zero click search taking place in the search engine results pages (SERPs).
Zero click searches can affect a web page’s click-through rate (CTR), which is why some digital marketers avoid targeting keyword search queries that are easy to answer in the SERPs. Optimizing content for rich snippets using structured data can lessen the effect zero click searches have on a page’s CTR because it entices users to click on the listing to get more information.
Visit the SEO Glossary
Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.