Keyword research is the process of finding and analyzing terms your target audience is typing into search engines like Google, Yahoo, and Bing with the purpose of using that data to create content those people want to read and to help guide the search engine optimization (SEO) process for it.
The basic keyword research process consists of a few steps:
- Enter a term into a keyword research tool.
- Sort through the list of suggested keywords to find the ones you like.
- Compare the keyword metrics to make sure a term is worth your time and effort to pursue.
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