In a never-ending world of search engine algorithm updates, SEO can be tricky to comprehend. That’s where guidance from the SEO influencers can be helpful.
Certain influencers have proven their expertise in the field of search engine optimization by accurately analyzing the changes and breaking them down into actionable tips that you can follow to get results. Find out who those people are in this list of the top SEO influencers to follow this year.
(Reviewed and fact-checked by the Editorial Staff.)
Top SEO Influencers
An international SEO consultant, speaker, and author, Aleyda Solis is a top SEO influencer to follow. She is the founder of Orianti, an SEO consultancy, and Remoters, a resource hub for remote workers. She has more than 200,000 followers across her channels.
As the founder of LocalSEOGuide, Andrew Shotland manages a team that provides local SEO services for enterprise-level clients and agencies. A few notable accomplishments throughout his career include helping launch Showtime Networks first website, joining NBC’s Internet division and launching some of the first TV to Web experiences on NBC.com, and launching InsiderPages which was acquired by CitySearch in 2006. This top SEO influencer has more than 15,000 followers.
Anny Smarty has a long list of achievements in the SEO and marketing world. She is a professional blogger; community manager at Internet Marketing Ninjas, SEOchat, and Threadwatch; co-founder of ViralContentBuzz.com; founder of MyBlogU and TwChat. She’s also a regular contributor to Small Biz Trends, Business.com, and Chamber Of Commerce; has had articles published on Mashable and Lifehack; is a columnist at Epoch Times, Search Engine People, MakeUseOf, Social Media Examiner, and MarketingProfs. Ann is also a regular Speaker at Pubcon Conference.
If you want some of the best SEO advice from a popular industry expert, then Ann is a top SEO influencer to follow. She has more than 70,000 followers across her channels.
As a prolific writer, reporter, and SEO consultant, Barry Schwartz is one of the top people to listen to when it comes to Google updates and search engine optimization. He reports the top chatter going on in the SEO forums on Search Engine Roundtable and writes in-depth articles at Search Engine Land and Search Engine Watch. He also owns his own SEO company, Rusty Brick, and has been interviewed by Forbes, NBC Nightly News, and a number of other publications. It’s no surprise that he is a top SEO influencer and has a large following of more than 250,000 followers across his channels.
Brian Clark is the founder of Copyblogger which has been called the “Bible of content marketing”. He also created Unemployable, a community of freelancers, solo entrepreneurs, and startup founders and is the CEO of Rainmaker Digital marketing company. As a top SEO influencer, he has accumulated over 170,000 followers across his channels.
Brian Dean is the creator of Backlinko, a place for next-level SEO training and link building strategies. Backlinko was acquired by Semrush in 2022; however, his social media channels and website still contain valuable information for learning SEO strategies. Brian exemplified the idea of quality over quantity for many years on Backlinko in terms of content marketing and search engine optimization. Brian has some of the best content in the industry on white hat SEO and link building tactics. He has around 600,00 followers in total.
Charles Floate is an SEO consultant who is well known for his black hat strategies, peer reviews, SEO tutorials, case studies, and industry talks. He has published many books and courses on SEO teaching his popular strategies on keyword research, on-page SEO, link building, local search engine optimization, ecommerce SEO, and more.
Cyrus Shepard was the former Lead of SEO at Moz between 2012-2015. Today, he runs his own SEO company known as Zyppy. He enjoys teaching people about SEO as well as connecting people who need SEO services with expert consultants. He’s highly active on Twitter and is one of the most trusted voices in the world of search. As a top SEO influencer, he has more than 100,000 followers.
Danny Sullivan is a renowned SEO influencer. He was a co-founder of Third Door Media, which publishes Search Engine Land, Marketing Land, and MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017 and is now Google’s public search liaison. He has more than 500,000 followers.
Dharmesh Shah is a co-founder and Chief Technology Officer of Hubspot, a top resource for inbound marketing. He also founded and writes for OnStartups.com, a top-ranking startup blog and community with more than 700,000 members. Another highlight of Dharmesh’s career was when he was named in Inc.com’s Founders 40 list in 2016. This SEO influencer has over 300,000 followers online.
Gary Illyes works with John Mueller as a webmaster trends analytics at Google. He is a straight shooter who often answers questions more directly than you would expect from John Mueller.
Glenn Gabe is an SEO consultant at his company G-Squared Interactive. He is focused on Google algorithm update recovery, technical SEO audits, and SEO training. Glenn is also a top SEO influencer and columnist at Search Engine Land. He has more than 70,000 followers across his channels.
John Mueller is the Senior Webmaster Trends Analyst at Google. He’s been working at Google since September of 2007 and has become the public face for deploying information to SEOs. He works together with the Webmaster Central, Sitemaps, and Search Quality teams at Google and helps to make sure that information flows freely between webmasters and the engineers at Google. He has more than 170,000 followers.
Best known as an entrepreneur and connector, John was recently named #2 on Top 50 Online Influencers in the World by Entrepreneur Magazine as well as a blogging expert by Forbes. He is the founder of Calendar.com, a calendar app, and Due.com, an invoicing app. John is also a popular public speaker and start-up coach. His proven track record for giving away expert advice on SEO and Internet marketing has amassed him more than 1 million followers.
Joost de Valk
Joost de Valk is a fast-growing influencer in SEO. He is the founder and CPO of Yoast, an SEO agency that also built a WordPress plug-in that makes it easy for your site to meet the highest technical SEO standards. He is also an advisor at WordProof, a company that provides tools that help you prove ownership of your content via timestamping.
Kyle Roof is the pioneer of doing science-based SEO. He has conducted over 350 scientific tests on Google’s algorithm in order to find out what strategies actually work to improve keyword rankings. Kyle is also a co-creator of PageOptimizer Pro, an on page optimization tool, co-founder of Internet Marketing Gold (IMG), an online community for SEO science, and co-founder of the High Voltage SEO firm. He doesn’t have the most followers on this list, but don’t let that fool you. Kyle is one of the top SEO influencers around and is the go-to source for trusted information on search engine optimization.
Lily Ray is Senior Director, SEO & Head of Organic Research at Amsive Digital. She began her SEO career in 2010 and moved quickly into the agency world. Ray is well-known in the SEO industry, especially on Twitter, for her adept skills at technical SEO, analyzing algorithm updates, and providing successful SEO strategies for Amsive clients. As a fast-rising SEO influencer, Ray has more than 80,000 followers across her channels.
Marie Haynes is the founder of Marie Haynes Consulting. She is an industry leader in terms of analyzing Google algorithm updates, auditing link profiles, and recovering from Google penalties. She also sends out a weekly newsletter called “Search News You Can Use”. Marie is one of the top trusted influencers in the SEO industry to follow with more than 80,000 fans across her channels.
Matt Diggity is one of the top SEO influencers and digital marketing experts in the world. He is the author of several Internet marketing courses and manages a growing team of professionals who provide top-tier SEO services. He has a very active following is one of the only influencers who share their bulletproof SEO testing techniques to help take the guesswork out of search engine optimization. He has more than 30,000 followers.
Neil Patel is one of the most recognized top SEO influencers ever to exist. If you’ve done any type of research on search engine optimization or Internet marketing, his name has likely popped up. People turn to Neil for tips and tricks on how to improve SEO and traffic for their websites. He launched Ubersuggest which is a free SEO tool that helps you find new content ideas, learn about your competitors, and get keyword suggestions for your content. Neil has also founded a number of companies, including CrazyEgg and Kissmetrics, and Quicksprout.
A few other tidbits about Neil is that he is a New York Times bestselling author, was named as a top influencer on the web by The Wall Street Journal, one of the top 10 marketers alive by Forbes, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Additionally, Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
As you can see, Neil has a lot of expertise and influence in the SEO industry. Overall, he has amassed more than 1 million followers across all of these channels.
Pam Moore is the CEO of Marketing Nutz and has been featured in Forbes’ list of the top 10 social media power influencers. She was also featured as a contributing guest on SEMrush’s weekly Twitter Chat. So it’s no wonder Pam is on our list of the top SEO influencers. She has more than 300,00 followers.
Dr. Pete Myers
Dr. Pete Myer’s is a marketing scientist at Moz, an all-in-one suite of SEO tools, and is the keeper of the Google Algorithm Change History timeline. He is also the architect of the MozCast Project and basically the watcher of all things Google, making him one of the top SEO influencers to pay attention to. He has more than 70,000 followers.
Shama Hyder is the CEO and founder of Zen Media, a digital marketing and public relations firm that identifies and leverages brands’ key moments to drive demand and dollars. As one of the top SEO influencers online, she has over 300,000 followers across her channels.
Wil Reynolds is the Vice President of Innovation and co-founder of SEER Interactive digital marketing agency. This top SEO influencer is fairly interactive online and has a lot to say about search engine optimization in general and Internet marketing. His follower count is more than 60,000 fans across his channels.
Summary for the Top SEO Influencers to Follow
I hope you enjoyed this list of the top SEO influencers to follow.
These influencers are the best thought leaders in the SEO industry who can help you stay up to date on the ever-changing Google algorithm systems so you can ensure you’re following the right practices for search engine marketing success.