Short Tail Keyword Definition & Meaning

What Is a Short Tail Keyword?

A short tail keyword is a keyword phrase that includes 1 or 2 words. Short tail keywords have the highest search volume, the most competition for search engine optimization and pay-per-click advertising, and the lowest conversion rates.

Short tail keywords do not have a specific user search intent, making them hard to target for search engine optimization and conversions because the intent of the searcher is ambiguous. Google, Yahoo, and Bing typically display a mix of results in the search engine results pages (SERPs) for short tail keyword searches.

Examples of short tail keywords include:

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  • dogs
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