What Is a Short Tail Keyword?
A short tail keyword is a keyword phrase that includes 1 or 2 words. Short tail keywords have the highest search volume, the most competition for search engine optimization and pay-per-click advertising, and the lowest conversion rates.
Short tail keywords do not have a specific user search intent, making them hard to target for search engine optimization and conversions because the intent of the searcher is ambiguous. Google, Yahoo, and Bing typically display a mix of results in the search engine results pages (SERPs) for short tail keyword searches.
Examples of short tail keywords include:
- dogs
- cat food
- restaurant
- marine biology
- online classes
Visit the SEO Glossary
Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.
The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
