SERP Definition & Meaning

What Is SERP?

SERP stands for Search Engine Results Page, which is the page that is returned by a search engine after a user submits a query. SERPs include both organic and paid listings.

Search engine algorithms use a variety of factors to rank content in the organic SERP listings for relevant queries. As for the paid listings, the advertisers who pay the most money for each cost-per-click (CPC) are typically the ones who get the highest-ranking positions in the section of the SERPs.

Features you’ll find in the SERPs include:

  • Alist of web pages with linked titles.
  • URLs for each page listed.
  • A brief description of the listing.
  • Images related to the search query.
  • Featured snippets that give quick answers to questions.
  • A list of People Also Ask (PAA) questions that include questions users ask related to the search query.
  • Advertisements.
  • Knowledge Panel that takes aggregated information from Google’s Knowledge Graph about known entities.
  • Map listings for local search queries.
  • Shopping suggestions.
  • Videos.
  • Carousel of news articles.
  • Sitelinks for website listings.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.