Reciprocal Link Definition & Meaning

What Is A Reciprocal Link?

A reciprocal link is a link that is created when two parties agree to link to each other’s websites. Reciprocal links are used by the site owners to increase the authority of their domains by strengthening the backlink profiles. Also known as a link exchange.

Reciprocal linking without proper attribution for the links is considered to be a link manipulation practice that violates search engine guidelines and can result in a manual or algorithmic penalty. Reciprocal links should be tagged with the nofollow link attribute (rel=nofollow) to avoid any ranking suspensions.

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