What Is A Reciprocal Link?
A reciprocal link is a link that is created when two parties agree to link to each other’s websites. Reciprocal links are used by the site owners to increase the authority of their domains by strengthening the backlink profiles. Also known as a link exchange.
Reciprocal linking without proper attribution for the links is considered to be a link manipulation practice that violates search engine guidelines and can result in a manual or algorithmic penalty. Reciprocal links should be tagged with the nofollow link attribute (rel=nofollow) to avoid any ranking suspensions.
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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.
The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
