What Is a Pillar Page?
A piece of content that serves as the cornerstone for a topic cluster. It provides a broad overview of the core topic and links internally to articles that go in-depth about the subtopics. Also known as a hub page.
Pillar pages are a part of a search engine optimization strategy called content siloing where web pages are grouped around keyword-based themes and isolated from other topics. A pillar page (or hub page) focuses on the short-tail keyword (or main topic) and has multiple supporting pages that target the long-tail keywords (or subtopics). The supporting pages then link back to the hub page using keyword-optimized anchor text.
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The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
