Organic Search Results Definition & Meaning

What Are Organic Search Results?

Organic search results are the unpaid listings that are displayed on the search engine results pages (SERPs). Organic search results exclude paid ads, meaning they’re the free listings in the SERPs that appear because of the relevance they have to a user’s search query.

Organic search results include many features to help users find relevant information for their queries:

  • Featured Snippets
  • Organic Search Listings
  • Rich Results
  • Video Carousels
  • Image Carousels
  • Top Stories
  • People Also Ask Results
  • Things to Know
  • Knowledge Panels
  • Local Packs
  • Popular Product Results

Good search engine optimization (SEO) practices such as on-site SEO, off-site SEO, writing quality content that matches user search intent, and including structured data markup are just a few of the elements you need to rank a web page in the various features of the organic search results.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.