Organic Ranking Definition & Meaning

What Is Organic Ranking?

Organic ranking is the position a web page ranks in the unpaid listings of the search engine results page. Organic rankings are ranked according to their relevance to the search term based on a variety of factors used in search engine algorithms.

Google’s search engine algorithm, for example, uses more than 200 ranking factors to decide which websites rank in the each organic ranking position in the search engine results pages (SERPs).

Some of the search engine optimization (SEO) factors that impact a website’s relevance to particular keywords for organic ranking include:

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  • Keyword prominence
  • Keyword frequency
  • Keyword proximity
  • Number of backlinks
  • Quality of backlinks
  • Anchor text used for internal links and backlinks
  • User location
  • Structured data markup
  • Matching user search intent
  • Demonstrated experience, expertise, authority, and trust (E-E-A-T)

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.