Mobile SEO Definition & Meaning

What Is Mobile SEO?

Mobile SEO is a practice of search engine optimization that optimizes website content for mobile devices such as smartphones and tablets. Good mobile SEO improves the user experience for mobile users and helps web pages rank higher in the search engine results pages (SERPs).

Mobile SEO is extremely important for websites because search engines like Google now use mobile-first indexing, which is a process that predominantly uses the mobile version of website content for indexing and ranking in the SERPs.

Mobile SEO factors include:

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  • Responsive design
  • Simple site structure
  • Fast page loading speed
  • Good Core Web Vitals
  • Good legibility
  • Good tap target sizes
  • Good on-page SEO practices
  • Relevant structured data markup
  • No obstrusive pop-ups

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.