Long Tail Keyword Definition & Meaning

What Is a Long Tail Keyword?

A long tail keyword is a keyword phrase that includes 5 or more words. Long tail keywords have the lowest search volume, the least competition for search engine optimization and pay-per-click advertising, and the highest conversion rates.

Long tail keywords are hyper-focused on a very specific user search intent, making them good keyword types to target for easier search engine rankings, organic website traffic, and conversions.

Examples of long tail keywords include:

  • cheap running socks for kids
  • new hotels in Austin Texas
  • what is the color of grass
  • how do ducks swim in the water
  • best protein powder for women

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