Link Spam Definition & Meaning

What Is Link Spam?

Link spam is any link that is intended to manipulate search engine rankings. The link spamming practice usually involves posting external links out of context that is not relevant to the surrounding content.

Although, in theory, link spam should improve the ranking positions for a web page in the SERPs because it counts as a backlink, real-life examples suggest otherwise. Link spamming is an ineffective link-building technique because it offers a low-quality user experience and the links are often discredited by search engine algorithms.

All major search engines prohibit link spamming and frequently release algorithm updates that attempt to eradicate this link-building technique. Penalties for link spamming are harsh and usually involve removal from the search engine’s database.

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