International SEO Definition & Meaning

What Is International SEO?

International SEO is the practice of search engine optimization that optimizes a website for multiple countries or languages. International SEO uses geotargeting, hreflang tags, and other localization signals that target content to users in a given country or searching in a specific language.

There are three primary ways to optimize for international SEO:

  1. International Country SEO: Specify the target country and/or region with an international-friendly URL structure.
  2. International Language SEO: Establish the language your pages are targeting with the use of hreflang attributes and language codes.
  3. International Content SEO: Create content in the target audience’s language that meets the searcher’s needs and is properly optimized with on-page SEO.

International SEO techniques for geotargeting and language targeting include:

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  • ccTLD: Country Code Top-Level Domain such as (Australia) or (United Kingdom).
  • Subdomain: Such as (France) or (Germany).
  • Subdirectory: Such as (Mexico) or (Italy).
  • gTLD with Language Parameters: Generic Top-Level Domain such as (Brazilian language).
  • gTLD with Location Parameters: Such as (India).

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.