Direct Traffic Definition & Meaning

What Is Direct Traffic?

Direct traffic is website visits that do not have a defined source or referring site. Direct traffic typically occurs as a result of a user entering a URL into their browser or using a bookmark to directly access the site.

Direct traffic can also be reported in the Google Analytics dashboard from traffic that comes through inbound links that have been tagged with the rel=”nooppener” attribute, which can be added to external links set to open in a new browser tab or window to work as a security measure to prevent malicious links from gaining access to a user’s browser through the original page.

Direct traffic is important because it signals that a website has a strong brand in the marketplace. It often means that people are actively typing the URL or domain into the web browser or visiting the site from a bookmark, which are positive signs that the brand is an important and authoritative resource on the Internet.

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