Branded Keyword Definition & Meaning

What Is a Branded Keyword?

A branded keyword is a keyword phrase that is directly associated with a brand and its products and services. Branded keywords include the name of a company, business, or brand along with a product or service that a user is trying to find online.

Branded keywords are important for search engine optimization (SEO) and pay-per-click (PPC) campaigns because they increase search engine visibility and website traffic as well as have higher conversion rates. Additionally, optimizing for branded keywords and using brand-targeted ad campaigns can help manage the reputation of a company online.

Examples of branded keywords include:

  • Disney movies
  • Carrie Underwood tour dates
  • Northface outlet
  • Target clothing brands
  • Spotify alternatives

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.