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Best SEO Quotes (Inspirational, Funny & Marketing Advice)

Would you like to read some of the best SEO quotes for inspiration, marketing advice, or a good laugh?

If so, you’ll enjoy this list of search engine optimization quotes from the top experts in the industry.

The insight and experience of others is a valuable source of inspiration and motivation. And learning what does SEO mean from successful leaders and entrepreneurs is a great way to grow.

Each quotation below offers you timeless wisdom to help you get the best results from your work—even the funny SEO quotes.

So take a moment to ponder these inspirational, motivating, and hilarious search engine marketing quotes and feel free to share them on your own website or social media accounts for other marketers to enjoy.

Note: If you like these SEO marketing quotes, then you may also enjoy my list of the best SEO jokes and SEO memes. I have a good list of SEO case study examples. And the latest SEO industry news can be found on the homepage. So give those a look after you’re done reading through this page.

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Best SEO Quotes List

  1. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
  2. “My rule of thumb is build a site for a user, not a spider.” – Dave Naylor
  3. “Google only loves you when everyone else loves you first.” – Wendy Piersall
  4. “Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette
  5. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
  6. “The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.” – Adam Audette
  7. “Better content is outweighing more content.” – Rand Fishkin
  8. “What gets measured gets improved. – Peter Drucker
  9. “Social may be sexy, but search still pays the bills.” – Tom Pick
  10. “The best place to hide a dead body is page two of Google.” – Anonymous
  11. SEO is not a checklist.” – Pierre Far
  12. SEO is not SPAM.” – Matt Cutts
  13. “Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith
  14. “Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Farooq
  15. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki
  16. “If you want to master SEO in 2018 (and beyond), you need to become a CTR Jedi.” – Brian Dean
  17. “Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.” – Brian Sutter, Forbes.com
  18. “If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.” – The Content Factory
  19. “Commit to a niche; try to stop being everything to everyone.” – Andrew Davis
  20. “This is the era of Less-Is-More with SEO.” – Adam Audette
  21. “Rather than scrolling down the page past a slew of ads, users want to see content right away.” – Matt Cutts
  22. “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester
  23. “The future of SEO is here – understanding and marketing to specific and defined audiences through search engines.” – Adam Audette
  24. “Good SEO is paying attention to all the details that most bloggers ignore.” – Ryan Biddulph
  25. “SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.” – Jordan Teicher
  26. “SEO is no longer just a job title, it has become part of everyone’s job description.” – Rand Fishkin
  27. “Effective Search Engine Optimization requires a commitment, not a campaign.” – James Reynolds
  28. “If you’re not meeting your visitors’ needs, It doesn’t matter how ‘Optimized’ your site Is.” – Stoney Degeyter
  29. “SEO is only not seen as rocket science by those who already know it.” – Danny Sullivan
  30. “SEO is an ever changing world, what’s best now may not become the best tomorrow.” – Unknown
  31. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester
  32. “By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle.” – Jonathon Lister
  33. “SEO is an adventure where you need a lot of skills, both, technical and non-technical to survive.” – Deepanshu Gahlaut
  34. “Crawling is not a guarantee you’re indexed.” – Rand Fishkin
  35. “It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.” – Bruce Clay
  36. “SEO: It’s a combination of art and science, wherein the primary objective is to build trust.” – Jason Acidre
  37. “Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.” – Duane Forrester
  38. “For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links and more links.” – Luisito Batongbakal
  39. “Content is the reason search began in the first place.” – Lee Odden
  40. “SEO is like a resume, you polish it so you have your best foot forward.” – Matt Cutts
  41. “Build relationships, not links.” – Scott Wyden Kivowitz
  42. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
  43. “You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” – Stoney deGeyter
  44. “The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.” – Larry Page
  45. “SEO is a noun, verb and adjective.” – Todd Malicoat
  46. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do? – Aaron Wall
  47. “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost
  48. “The objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts
  49. “If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf
  50. “A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.” – Matt McGee
  51. “No website can stand without a strong backbone. And that backbone is technical SEO.” – Neil Patel
  52. “Don’t Build Links. Build Relationships.” – Rand Fishkin
  53. “The shift toward longtail keywords will be even more essential to SEO success in 2018 (and onward). Why? Because of voice search.” – Jeff Keleher
  54. “Marketing has never been about keywords, it’s about people.” – Simon Penson
  55. “The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.” – SEO Refugee
  56. “On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” – Rand Fishkin
  57. “It’s a good idea to understand how to work [Bing and Google] for maximum SEO and ranking benefit.” – Debra Mastaler
  58. “Content Marketing has become the catalyst that fuels search and social media activity.” – Jim Yu
  59. “Focus on how to be social, not how to do social.” – Jay Baer
  60. “SEO’s are the new real estate developers. Our skillset gives us an amazing opportunity to develop an audience on the cheap.” – Brian Provost
  61. “Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
  62. “I have done zero SEO on my websites and online platforms, but I still rank well on them because of the fact that I focused on content, providing value, answering questions. — Chris Ducker
  63. “To educate is not just the best way to sell. It’s also the best way to build links.” – Jason Acidre
  64. “The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.” – Dave Lloyd
  65. “The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.” – Cyrus Shepard
  66. “Think about what a user is going to type.” – Matt Cutts
  67. “Optimize for what would happen IF you ranked, do not optimize to rank.” – Will Critchlow
  68. “If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.” – Rae Hoffman
  69. “The links that people are most likely to follow are the ones that end up carrying the most weight.” – Bill Slawski
  70. “You can’t just place a few Buy buttons on your website and expect your visitors to buy.” – Neil Patel
  71. “White hat SEO is not about manually submitting and being squeaky clean. It’s not about wasting your time doing pointless bullshit in hopes you rank a year from now. It’s about crushing Google with extremely strategic links.” – Alex Becker
  72. “The people complaining that Google is dead are all complaining about one thing – spam is dead. Short cuts are dead. Quick rankings are dead.” – Chris Lee
  73. “Focus on Sustainable Rankings – Rankings that don’t get destroyed whenever a new Google update gets released.” – Chris Lee
  74. “Sites created the proper way from the beginning CAN withstand the test of time.” – Chris Lee
  75. “The slower your sites load, the more visitors and revenue you’ll lose out on.” – Anna Crowe
  76. “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.” – Sergey Brin
  77. “Content is anything that adds value to the reader’s life.” – Avinash Kaushik
  78. “When taking a content-first approach, our job as marketers is not to create more content… it’s to create minimum content with maximum results.” – Robert Rose
  79. “SEO will only get harder!” – Matt Cutts
  80. “Google follows people – Glen Allsopp

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SEO Quotes Summary

I hope you enjoyed this list of the best SEO quotes from the top experts in the industry.

As you saw, these search engine optimization quotes offered a good amount of inspiration, marketing advice, and laughs.

Hopefully, as you read through these search engine marketing quotes, you were more inspired and motivated to do your SEO work. Or at the very least, the funny SEO quotes gave you something to chuckle at.

As I mentioned at the beginning of this page, feel free to share these SEO marketing quotes on your own website and social media accounts for others to enjoy. Every marketer can get timeless wisdom and advice from these quotations.

Best SEO Quotes