This guide covers SEO for Chiropractors.
Below, you’ll find a list of tips that can help improve search engine optimization for a chiropractic website. Understanding how to do good chiropractic SEO marketing is essential for getting more organic search traffic, which means more patients coming through the door to use your Chiropractor services.
You’ll also find a set of SEO keywords for Chiropractors to help you get started with the on-page and off-page search engine optimization process.
By the end of this guide, you’ll know how to set up a complete chiropractic website SEO strategy to give your practice the best chance of ranking for its target keywords in search engines like Google, Yahoo, and Bing.
What Is SEO for Chiropractors?
SEO for Chiropractors is the process of using search engine optimization to improve a chiropractic website so it shows up more in the search engines for relevant keywords that attract patients. Chiropractor SEO focuses on getting results for chiropractic services through organic search traffic.
Why SEO Is Important for Chiropractors
SEO is important for Chiropractors because it makes it easier to reach the highest number of potential patients without using paid search campaigns. Good SEO is also important because it generates a better return on investment (ROI) than other marketing techniques for a chiropractic practice.
SEO for Chiropractors
1. Focus On Local SEO for Chiropractors
The first step for doing SEO for Chiropractors is to focus your marketing strategy on local search engine optimization rather than national or global SEO. Unless you’re offering online training chiropractic services, then attracting clients through local SEO will be the most profitable use of your time and budget.
Local SEO is a search engine optimization strategy that helps businesses like Chiropractors with a physical location increase visibility in local search result listings on Google, Yahoo, and Bing, which are the top 3 search engines people use online to find medical help with to relieve pain in the back, neck, spine, and muscles.
The strategies throughout this guide will help you improve your local SEO results for a chiropractic website to generate more leads, clients, and referrals.
2. Create a Google My Business Profile
The next step for effective chiropractic SEO marketing is to create a Google My Business Profile by going here: google.com/business/.
Also known as Google Business, this is a free listing your Chiropractor business can have on Google to help increase visibility for local searches. Without a Google Business Profile, your chiropractic website cannot appear in Google Maps or rank in the Local Map Pack that’s displayed to users on the first page of Google’s search engine results pages (SERPs) for local searches related to chiropractic services.
As mentioned in this other guide with a complete Google My Business Optimization Checklist, you need to create your free Google Business listing, then follow these optimization tips for SEO:
- Claim and verify your business listing.
- Include the name, address, phone number, and hours of operation.
- Include the website URL.
- Add the business opening date.
- Add relevant SEO keywords to the business description. (See this related guide for tips on how to add keywords to Google My Business.)
- Choose both primary and secondary categories.
- Add relevant business attributes for Chiropractors.
- Add all of your chiropractic services.
- Upload photos, videos, and virtual tours.
- Pre-Populate questions about chiropractic services and then provide the answers.
- Set up messaging to communicate with potential clients.
3. Create Bing and Yahoo Business Profiles
Bing and Yahoo are the second and third most-used search engines. Therefore, you should also set up a free profile for your Chiropractor business on these two websites. Doing so will help your business rank in its search engines for relevant queries. You can also apply the same chiropractic tips for SEO in the last step to your Bing and Yahoo profiles.
- Set up a Bing Places profile here: bingplaces.com
- Set up a Yahoo profile through Yext here: yext.com/pl/yahoo-listings/index.html
4. Add NAP & Schema to the Website
Another important strategy for chiropractic website SEO is to add NAP information through Schema Markup on the site. NAP stands for name, address, and phone number. And Schema Markup is a type of structured data code that presents the NAP information in a language that search engines like Google use to read and understand for SEO purposes.
Having consistent NAP information online is important for Chiropractor SEO. Even a slight mismatch of NAP information for a chiropractic business can cause a number of ranking and search engine visibility issues.
For example, there are many ways to format an address for a business that’s located on a route highway, such as:
- Route 11
- US Route 11
- U.S. Route 11
- Highway 11
- US Highway 11
- U.S. Highway 11
The best tip for chiropractic SEO is to establish a single standard format for the address and stick with it throughout every marketing channel. The same thing is true for the business name and phone number format.
After you’ve established consistent NAP information for your chiropractic business, you’ll then want to make sure the NAP information is listed accurately on all of the site’s web pages. There are three ways to do this SEO strategy for Chiropractors:
- Put the name, address, and phone number in the website footer.
- Include the NAP information on both the about and contact pages.
- Include Schema Markup on the site that has the NAP information.
Schema Markup requires a bit of technical SEO knowledge, however, it’s important to ensure that the correct name, address, and phone number is attached to your Chiropractor business without any mistakes. Schema Markup also helps improve the quality of your business listing in Google, Yahoo, and Bing because it will have key information to display for your site in the SERPs.
You can create the Schema Markup for your chiropractic business for free by using Rank Ranger’s Schema Markup Generator. Choose the “Local Business” option to get the correct fields for NAP and SEO. Once you’re done using the tool, copy the HTML code and place it in the HTML section of the footer on your site.
5. Choose Good SEO Keywords
By this point, you should have well-optimized business profiles and NAP information for your Chiropractor business. The next step for doing SEO is to choose good keywords to target for attracting local clients to your website who are not searching for chiropractic services through Google, Yahoo, or Bing’s map features.
At the end of this guide, you’ll find a section with a list of good SEO keywords for Chiropractors to help you generate ideas. But to get started here, just think about the types of words and phrases that potential clients would use to find your business on search engines like Google, Yahoo, and Bing.
For example, local clients looking for chiropractic services would search for phrases such as:
- chiropractor in Boise
- spine adjustment in Texas
- Michigan therapeutic massage
- Seattle complementary and alternative medicine (CAM)
Now, some people may not know the medical terms listed above. In that case, they’ll search for services to get help with symptoms that a Chiropractor can help with, including:
- back pain clinic in Cleveland
- shoulder pain specialist in Wyoming
- San Jose headache specialist
- Utah spine therapy
To make the keyword research process easier, it’s good to use an SEO keyword research tool like KWFinder by Mangools (try it for free). KWFinder is one of the only SEO tools I recommend as an affiliate because it’s cheap, yet powerful for keyword research. However, you can use any other tool you like on the market.
A keyword research tool like KWFinder is important because you can search for a seed keyword like “back pain help New York” and get a list of other related terms to fill out your SEO keyword list. Also, it shows you the average number of searches per month for each keyword and the SEO difficulty score to help you estimate how hard it may be to rank for that term in the top 10 positions on Google.
In the image below, you can see this process in action. Related keyword ideas for “back pain help New York” include “back pain NYC”, “back pain specialist NYC”, “New York back pain”, etc.
6. Add Web Pages for Each Chiropractic Service
After you’ve completed the step above for keyword research, you then want to create a web page for each chiropractic service your business offers. The more web pages you have, the better it is for SEO because you can have more content indexed in the search engines to attract clients to your practice.
In step 8 below, you’ll learn how to optimize each of these web pages for on-page SEO. But for now, you just need to assign an individual page for each chiropractic service you offer and start building it out with high-quality content that helps the user get the information they need.
- Ultrasound therapy
- Cold laser therapy
- Massage therapy
- Spine adjustments
- Chiropractic adjustments
- Prenatal chiropractic services
7. Develop Landing Pages for Each Symptom
Similar to the previous chiropractor SEO tip, you’ll want to set up a custom landing page for every symptom people have that your chiropractic practice can help remedy. Again, the more aches, pains, and injuries you can assign to their own web pages, the better it will be for your SEO strategy.
- Arthritis relief
- Joint pain treatment
- Lower back pain help
- Migraine treatment
- Stiff muscles relief
- Sciatica treatment
- Whiplash treatment
8. Optimize for On-Page SEO
An important strategy for doing SEO for Chiropractors is to optimize each web page for its target keywords using on-page search engine optimization. On-page SEO is a critical element for higher rankings on Google, Yahoo, and Bing because search engine crawlers use specific HTML signals on the page to understand which relevant keywords to rank the content for in the SERPs.
Without proper on-page SEO, the web pages you created to market your Chiropractor services most likely will not rank for the relevant queries your local clients are searching for online.
The tips below will give you a crash course in on-page SEO to help your Chiropractor website rank higher for its target keywords.
First, add your local area to the end of each keyword phrase you’re targeting for every web page, such as “arthritis relief in Boise, Idaho” or “massage therapy in Boise, Idaho”. This is important to help the content rank for local keyword searches. Otherwise, the web page may only rank for national or global searches.
Next, optimize these four on-site HTML elements for SEO:
- Page Meta Title: Put the keyword phrase at the start of this field.
- Page Meta Description: Start this field with the keyword phrase, then add synonyms and variations to improve topical relevance. Do not go over 160 characters.
- Page URL: Make this the exact match keyword phrase with dashes (-) in between each word; not underscores (_).
- H1 Heading: Copy the page meta title into this section.
- H2 Subheading: Include the keyword phrase in the first H2 subheading on the page, which should appear directly after the introduction content.
- Body Content: Include the keyword phrase a few times through the main content of the page in a natural way.
If you analyze this guide on Chiropractor SEO, you’ll see all of these tips in practice. The only difference is that this page is ranking for the general keywords about SEO tips for Chiropractors; not localized searches. If I wanted the content to only rank for people who were looking for SEO help in Detroit, Michigan, for example, then I would have appended “in Detroit, Michigan” to all of the on-page SEO elements.
9. Create Optimized Internal Links
After you follow the previous step for chiropractic SEO marketing, your individual web pages will have good optimization signals for the search engine crawlers. However, you can further improve the on-site signals for your pages by adding optimized internal links for SEO.
Each time you link internally to a page on your Chiropractor site, you’re telling Google’s crawler that the page is important for your users. And the more internal links a page receives, the more search engine visibility the website should have.
Additionally, the anchor text used for the internal links is also a ranking factor for SEO. Google’s crawler uses this information to help confirm what keywords the content should rank for in the SERPs.
Here are the basics you need to know to get started for chiropractic sites:
- Include at least 3-5 internal links to every important page on your site from within the body content of other pages.
- Use the main keyword for the target page as the anchor text for the internal links.
- For internal links you build above number 3, include additional filler words in the anchor text to avoid over-optimization.
Here’s an example of how to use this SEO tip for Chiropractors that has a web page targeting the keyword phrase, “Sciatica treatment in Washington DC”:
- Internal Link #1: Sciatica treatment in Washington DC
- Internal Link #2: Sciatica treatment in Washington DC
- Internal Link #3: Sciatica treatment in Washington DC
- Internal Link #4: effective Sciatica treatment in Washington DC
- Internal Link #5: Sciatica treatment in Washington DC procedures
10. Repurpose Website Content On Google Posts
If you followed the SEO advice in tip # 2 above about creating a Google My Business Profile for your Chiropractor practice, then this step will help you further optimize that profile for search engines.
There’s a feature on Google Business that lets you create posts that appear on your listing. And these posts can be optimized for SEO to help improve your listing’s rankings in the SERPs for relevant keywords.
The simple trick here is to repurpose your existing website content as Google Business posts to keep your profile updated and optimized for SEO. Essentially, you want to take a small section of your existing website content and publish it as a Google Business post. You can also write a short summary of a service or treatment your practice specializes in to attract new clients.
This strategy makes it quick and easy to publish new Google Business posts for your Chiropractor practice without having to come up with new digital marketing ideas for content. A good habit is to publish at least 1-3 new posts per week for better search engine visibility.
11. Build Local Citations for Chiropractors
Another important tip for chiropractic website SEO is to use off-site search engine optimization techniques to improve the Domain Authority and trust of your website through backlinks.
A backlink is a third-party website linking to your Chiropractor site. And these links count as votes for the search engine algorithms. The more votes your site gets, the better it can rank in SERPs for its relevant keywords.
The easiest way to create backlinks for Chiropractors is to build local citations, which are business directories that list your NAP information along with your website’s homepage URL. (More details below.) You can also ask local businesses to link to your site from their resource pages as a way to increase awareness of your chiropractic services.
This other page has a complete list of business listing sites for SEO link building. To help you get started, these are some example directories you can use to create a local profile and backlinks for your business to help improve your website’s off-site SEO signals:
12. Build Quality Backlinks to the Website
Local citations are not the only way to build quality backlinks to a website. You can also get links from other types of sites, including professional organizations, other Chiropractors throughout the globe, online newspapers, etc.
See this related guide on the top ways for how to create backlinks for free to learn 50+ ways to do effective link building to supercharge your website’s rankings online. When it comes to SEO, the more backlinks your site gets, the better it is for your site’s Domain Authority.
13. Get More Online Reviews
One of the best local SEO tips for Chiropractors is to actively work on getting more online reviews of your practice on as many business listing sites as possible. With the top three websites being Google, Yahoo, and Bing.
The more positive reviews your chiropractic website has, the more trusted it becomes for both users and search engines. And Google’s algorithm, in particular, prefers to rank trusted sites higher in its search engine because they provide a good user experience.
Therefore, you should encourage your chiropractic clients to leave a review on Google, Yahoo, or Bing as well as other popular sites like Yelp, Angie’s List, Better Business Bureau, etc, to maximize the SEO value of your business for local searches.
14. Write Guest Posts for Other Local Businesses
Doctors of chiropractic care have a level of knowledge for providing non-invasive, personalized care, and treatment that can benefit millions of people. However, not every person will find your website through a local keyword search. Some potential clients may be browsing other websites that are related to the type of care you can give patients, which can then turn into a good lead for your business.
This means it’s important to share your expertise as a Chiropractor on other sites in the form of guest posts. Guest posting in SEO is the process of writing an article for another website and including a link back to your site in the body of the post and/or the author bio. This marketing strategy also helps increase your expertise, trust, and authority in the market, which is useful for both search engine ranking algorithms and users who are trying to find a good Chiropractor for personal care.
The basic SEO strategy here is to reach out to other local businesses and ask if you can write a guest post for their blog on a topic that benefits both of your businesses. You also need to make sure to include a backlink to your site.
A few examples of topics for SEO guest post blogging include:
- 5 ways runners can benefit from chiropractic care (Posted on a local running shop’s blog)
- Is your computer causing back pain? (Posted on a coworking space’s blog)
- How chiropractic adjustments help with weight lifting (Post on a gym’s site)
15. Use Social Media Marketing for SEO
The final SEO tip for chiropractic websites is to use social media marketing to improve off-site search engine optimization. By setting up social media accounts for your chiropractic practice, and optimizing them for local SEO keywords, you can harness the power of additional digital marketing channels.
Also, social media sites like Facebook, Twitter, Pinterest, Reddit, YouTube, etc, are easy places to get quality backlinks for your website to help drive targeted traffic. See this related guide on social media link building to find out all the ways to create backlinks for off-site SEO purposes using social media.
As for a quick strategy to implement for success, you should pick 1-2 social media platforms and publish keyword-optimized posts with links to your chiropractor services and symptom pages. Tweets on Twitter, for example, rank high in Google for relevant keywords. Therefore, you should take advantage of social platforms to gain more search engine visibility in addition to your website.
SEO Keywords for Chiropractors
|Chiropractor Keyword Ideas||SEO Keyword Examples|
|“chiropractor” + “your local area”||chiropractor in Clearwater, WI|
|“chiropractic services” + “your local area”||chiropractic services in Misty, Ohio|
|“chiropractic care” + “your local area”||chiropractor care in Filmont, AK|
|“complementary and alternative medicine” + “your state”||complementary and alternative medicine in Maryland|
|“pregnancy chiropractor” + “your state”||pregnancy chiropractor in Texas|
|“sports chiropractor” + “your state”||sports chiropractor in Nevada|
|“pediatric chiropractor” + “your state”||pediatric chiropractor in Michigan|
|“chiropractor” for “purpose”||chiropractor for pregnancy|
|“type of pain” + specialist + “your local area”||back pain specialist in Las Vegas, Nevada|
|“type of pain” + treatment + “your local area”||joint pain treatment in Provo, UT|
|“type of pain” + relief + “your state”||migraine relief in Vermont|
Note: These SEO keywords for Chiropractors are just general ideas. You can mix and match the examples above and use other words that apply to your particular area of expertise in patient care.
SEO for Chiropractors Summary
I hope you enjoyed this guide on SEO for Chiropractors.
As you discovered, the basic strategy for chiropractic website SEO is to set up business profiles on Google, Yahoo, and Bing to rank for local searches. You can then choose specific types of keywords to publish content about on the website to attract potential clients. Optimized internal links and quality backlinks are also important for chiropractic SEO marketing as well as getting more positive online reviews and using social media for link building and awareness.
The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.