This guide includes a comprehensive overview of Google Analytics pricing plans. There is both a free and paid version of Google Analytics with monthly and yearly license fees.
First, I’ll explain how much does Google Analytics cost in general, then move on to a comparison table that shows you the difference between each Google Analytics price and features so you know what to expect to pay to use this service of the Google Marketing Platform.
Google Analytics Pricing
Google Analytics has two pricing plans: free and paid. The free version is available to anyone with a Google account and comes with limited data while the paid version, called Google Analytics 360, costs $50,000 per year or $4,166 per month.
Note: The Google Analytics price for 360 was $12,500 per month and $150,000 per year as a base cost for Google Universal Analytics (UA) properties. However, the pricing structure changed in 2022 for the new Google Analytics 4 (GA4) service with a starting price of $50,000 per year based on usage and scaling up in monthly cost based on the number of monthly events.
This new Google Analytics license fee makes the service more affordable to small to medium-sized business owners who want the enhanced capabilities of Google Analytics 360 for an average price of $4,166 per month.
Google Analytics Cost Comparison Table
Here is a table to compare the features and cost of Google Analytics Standard (free version) with Google Analytics 360 (paid version).
| Feature | Google Analytics Standard | Google Analytics 360 |
|---|---|---|
| Price | $0 | Starts at $50,000 per year |
| Data Freshness | 24 to 48 hours for < 200,000 sessions per day | Within 1 hour for < 2 billion hits per month |
| Conversion Types | 30 | 50 |
| Audiences | 20 | 400 |
| Custom Dimensions | 50 | 125 |
| Sampling Limits | 10M events per query | 1B events per query |
| Explorations | 200 created per user per property; 500 shared per property | 200 created per user per property: 1000 shared per property |
| Unsampled Explorations | Not Available | Up to 50B events per day per property |
| Row Limit | 50,000 | 2,000,000 |
| Data retention | Up to 14 months | Up to 50 months |
| Automatic Custom Tables | Not Available | Available |
| Roll-Up Properties | Not Available | Available |
| SLAs | Not Available | Guaranteed reliability SLAs for data collection, reporting, processing, attribution and export |
| Enterprise Support | Not Available | Access to Analytics 360 support specialists via chat or email |
More Google Analytics Resources
If you want to learn more about Google Analytics in addition to the cost, the following resources can help:
Summary for Google Analytics Pricing Summary
I hope you enjoyed this guide on Google Analytics pricing plans.
As you discovered, the Google Analytics cost for a license fee is $50,000 per year or $4,166 per month for Google Analytics 360 Plans, and the Standard Analytics service is free to use without incurring any Google Analytics charges. The choice of which option is better for your business will depend on the amount of data, customizations, and level of support you need for your business.
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