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Why Is Anchor Text Important for SEO? (Top 5 Benefits)

This search engine optimization (SEO) guide answers the question, “why is anchor text important for SEO?”

Below, you’ll find out why anchor text matters for a website’s search engine rankings and get a list of the top benefits of anchor text in SEO.

There’s also a section with additional resources that explain more about the fundamentals of anchor text to help you create the most effective search engine optimization strategy.

Why Is Anchor Text Important for SEO?

Why Is Anchor Text Important for SEO?

Anchor text is important for SEO because anchor text provides context to both users and search engines, which can improve your website’s organic rankings in the SERPs and increase traffic to important web pages.

Benefits of Anchor Text In SEO

1. Anchor Text Gives Context to Search Engine Crawlers

The top benefit of anchor text is that it helps search engine crawlers understand the context of the linked page. When a crawler like Googlebot sees a link with descriptive anchor text, it uses the words and terms to help determine the topic of the target page, which can affect its rankings in organic search results.

2. Improves On-Site SEO Through Internal Links

Anchor text is also important for on-site SEO because it allows you to link internally between pages on your site with keyword-optimized anchor text in the HTML code. This provides useful information to the search engine algorithms to better index and rank your web pages for relevant queries.

Search engine crawlers also use internal links to understand the site structure and relationship between different pieces of content. So do website users. That means good anchor text matters for both the web crawler bots and human visitors to help them better understand how the website is structured and should be navigated.

3. Increases Keyword Relevance Through Backlinks

Another advantage of anchor text in SEO is that it can increase keyword relevance for a target page through backlinks that appear on third-party sites.

Download the SEO Keyword Research CheatsheetDownload the SEO Keyword Research Cheatsheet

If the anchor text in a backlink includes SEO keywords related to the landing page, it provides helpful information to the search engine algorithm to better index and the rank web page for relevant queries.

Backlinks are a strong off-site SEO signal for Google’s ranking algorithm in particular; meaning that when a keyword phrase is present in the anchor text, the linked page is immediately seen by the search engine crawler as being highly relevant to that particular topic.

As a result, web pages that receive exact match anchor text and partial match anchor text in the form of backlinks often get higher rankings in the SERPs and more organic traffic from users searching for those terms.

4. Anchor Text Provides Context for Users

The importance of anchor text in providing context for website users is also a crucial benefit. That’s because link context helps users understand what they’ll find when clicking on a hyperlink before visiting the linked page.

For example, an anchor text link with the keyword phrase “SEO tips for beginners” provides better context than a generic clickable text like “read more” or a naked URL link.

Anchor text with additional context can help guide users to the right page and, ultimately, influence their decision to click on the link. Plus, Google’s ranking algorithm is heavily based on user experience signals, which is an important ranking factor for SEO.

Therefore, visitors who can quickly and easily find what they’re looking for on your website through well-optimized anchor text links (i.e., good context) are more likely to send positive signals to the algorithm system that they’re satisfied with the content, which can increase the search engine rankings on platforms like Google, Yahoo, and Bing.

5. Increases Website Traffic

Overall, the best benefit of anchor text for SEO is increased traffic to your most important web pages. This includes both referral traffic from other sites linking to your website and internal traffic from current visitors navigating through the linked pages.

Using a combination of different types of anchor text that’s optimized for SEO, such as exact match anchor text and partial match anchor text, can effectively increase traffic to important web pages that can generate more leads, customers, and sales for your business.

Learn More About Anchor Text

The links below explain more about anchor text and how to use it correctly for better search engine optimization. Use these resources to expand your knowledge on the subject.

Anchor Text Is Important for SEO Summary

I hope you enjoyed this guide answering the question about why is anchor text important for SEO.

As you discovered, anchor text matters because it provides context to both users and search engines for the linked web page, which can improve the organic rankings in the SERPs and increase the traffic to important content on the website. The benefits of anchor text in SEO also include enhancing on-site SEO, backlink signals, keyword relevance, and context for website users.