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Ezoic Performance Reports (Updated Monthly)

SEO Chatter uses Ezoic for display ad management and placement optimization.

Welcome to SEO Chatter

Below, you’ll find the monthly Ezoic reports with daily fluctuations of the Earnings Per Thousand Visitors (EPMV). If you’re not monetizing your website with Ezoic yet, then I invite you to use my Ezoic affiliate link here to check it out and get started.

If you want to more about Ezoic and what it does, you can visit this other page that answers the question, “what is Ezoic?” to get an overview of the ad technology.


Monthly Performance Reports for 2021

October 2021

Average EPMV: $14.47

Ezoic EPMV Report October 2021

Notes for October:

  • Joined Ezoic through the Access Now Program, which accepts websites with less than 10,000 monthly pageviews.
  • Ads started to show on October 8, 2021.

November 2021

Average EPMV: $30.57 (+111.26%)

Ezoic EPMV Report November 2021

Notes for November:

  • Experimented with various ad placement and optimization settings, such as adding a sticky sidebar ad and placing Native Ads and the end of blog posts.

December 2021

Average EPMV: $21.95 (-28.19%)

Ezoic EPMV Report December 2021

Notes for December:

  • No changes were made with the Ezoic settings.
  • Website traffic decreased throughout the month which attributes to the decrease in EPMV.

Monthly Performance Reports for 2022

January 2022

Average EPMV: $23.98 (+9.24%)

Ezoic EPMV Report January 2022

Notes for January:

  • I was invited to join the Ezoic Premium program to access ads from higher-paying advertisers. The 14-day free trial started on January 25, 2022 and ends on February 7, 2022. Based on the current monthly ad revenue, the cost for the Ezoic Premium program is $144 per month which will open up access for Premium Ad Partners to display ads on the site. For more details, see my complete Ezoic Premium Review here.

February 2022

Ezoic Premium Fee: $144
Average EPMV: $29.05 (+21.14%)

Ezoic EPMV Report February 2022

Notes for February:

  • I booked an Ezoic site review (a benefit of being a Premium member) to uncover more ways to optimize ad income. The representative gave me ideas on how to increase earnings by adjusting ad placements and refining the content strategy based on information available in different reports in Ezoic’s Big Data Analytics.

March 2022

Ezoic Premium Fee: $144
Average EPMV: $27.94 (-3.82%)

Ezoic EPMV Report March 2022

Notes for March:

  • Average EPMV decreased slightly. I attribute it to low website traffic on the weekends.

April 2022

Ezoic Premium Fee: $144
Average EPMV: $31.74 (+13.60%)

Ezoic EPMV Report April 2022

Notes for April:

  • Average EPMV bounced back a bit higher than March 2022.
  • Seeing some high spikes in daily EPMV. The highest EPMV was $39.39 on April 20, 2022.
  • The website was eligible for the next Ezoic Premium plan level. Upgraded it on April 30 to $288 per month. This should boost revenue from Premium Ad Partners starting in May and should experience a higher average EPMV. See my complete Ezoic Premium Review here for more details about the program.

May 2022

Ezoic Premium Fee: $288
Average EPMV: $43.50 (+37.05%)

Ezoic EPMV Report May 2022

Notes for May:

  • Experiencing a higher average EPMV. I attribute this to seasonality and upgrading to the next Ezoic Premium plan level at $288 per month. See my complete Ezoic Premium Review here for more details about the program.

June 2022

Ezoic Premium Fee: $575
Average EPMV: $62.77 (+44.29%)

Ezoic EPMV Report June 2022

Notes for June:

  • The website was eligible for the next Ezoic Premium plan level. Upgraded it on June 14 to $575 per month. See my complete Ezoic Premium Review here for more details about the program.
  • EPMVs are averaging about the same throughout the month even though I am on the higher Ezoic Premium level.
  • The highest EPMV was $73.55 on June 22, 2022.

July 2022

Ezoic Premium Fee: $0 (I joined the Accelerator Premium Program which gives me 1 year of Premium for free in exchange for a commitment to Ezoic’s platform for a set period of time. That means I will not switch to another advertising platform like Mediavine or AdThrive. I will start paying for Premium again on July 7, 2023.)
Average EPMV: $52.07 (-17.04%)

Ezoic EPMV Report July 2022

Notes for July:

  • I attribute the average EPMV decrease to the overall drop in advertising spending. According to the Ezoic Ad Revenue Index, the relative online ads rates were around 51 in June and 46 in July, 2022 for the United States. August may not show much improvement based on the previous year’s data, so I may need to wait until September or October when advertising spending increases to see an improvement in the average EPMV rate.
  • The highest EPMV was $65.05 on July 12, 2022.
  • I started experimenting with removing the lowest-paying ad placeholders and restricting the ad sizes to only the highest-paying versions based on EPMV. Ezoic’s AI should do this automatically, but I am testing this to find out if I can force only the highest paying ad sizes and placeholders to display ads so that low-paying elements are never shown on the website.

August 2022

Ezoic Premium Fee: $0 (See July 2022 notes)
Average EPMV: $45.05 (-13.48%)

Ezoic EPMV Report August 2022

Notes for August:

  • EPMV was the lowest it has been since joining the Ezoic Premium Program; however, an increase did happen in the last two days of the month. That’s a positive sign that EPMV may continue to go up during September.
  • I had an Ezoic Publisher Success Manager look at my ad setup to see if there was anything that could be done to improve EPMV during August. After a full review of ad placements, ad sizes, user locations, technology frameworks, top landing pages, etc, it seemed like the lower EPMVs were due to the current recession in the economy and advertisers not spending as much in the third quarter of the year. The Ezoic Ad Revenue Index confirmed this analysis to be true.
  • The highest EPMV was $69.96 on August 31, 2022.
  • I worked with Ezoic to get 3 blog posts turned into videos using their Article to Video Creator tool. I’ll be placing these videos on the blog posts to see if it increases EPMV. If so, I’ll consider turning more blog posts into videos with that tool.

September 2022

Ezoic Premium Fee: $0 (See July 2022 notes)
Average EPMV: $53.72 (+19.24%)

Ezoic EPMV Report September 2022

Notes for September:

  • EPMV increased at the beginning of September but then trended downward. Not sure why that happened.
  • I had an Ezoic Publisher Success Manager look at the ad setup for mobile devices to see if there was anything that could be done to improve EPMV. Mobile EPMV was about 80% lower than desktop EMPV. After a review, additional placeholders were added to fill in the gaps that were missing on mobile devices. Hopefully, that will boost EPM for mobile devices.
  • The highest EPMV was $75.10 on September 4, 2022.

October 2022

Ezoic Premium Fee: $0 (See July 2022 notes)
Average EPMV: $43.45 (-19.11%)

Ezoic EPMV Report October 2022

Notes for October:

  • EPMV decreased quite a bit throughout the month. After reviewing Ezoic’s Big Data Analytics for the site, the average EPMV for the highest-earning countries (e.g., US and UK) dropped significantly, which seems to be the main reason for the decrease in overall EPMV.
  • I mentioned the drop in EPMV to my Publisher Success Manager and she said the decrease matched up with a drop in the Ad Revenue Index.
  • Other Ezoic publishers have been reporting increases in their EPMV throughout October, but I’m not sure what niche they are in.
  • Perhaps the lower EPMV is a combination of my site’s niche and advertiser spending for this space. Hopefully, November experiences an increase in EPMV.
  • The highest EPMV was $64.24 on October 5, 2022.

November 2022

Ezoic Premium Fee: $0 (See July 2022 notes)
Average EPMV: $33.79 (-22.23%)

Ezoic EPMV Report November 2022

Notes for November:

  • EPMV dropped significantly throughout the month. After reviewing Ezoic’s Big Data Analytics for the site and comparing EPMV to last month, the average EPMV for almost every country is down.
  • It seems the global recession is affecting advertiser spending in my industry.
  • The highest EPMV was $42.88 on November 3, 2022.
  • Compared to September 2022, the average EPMV is down -37%.
  • Compared to October 2022, the average EPMV is down -22.23%.