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How Many Backlinks Per Day Is Safe? (Total You Can Create a Day)

In this article, we’ll answer the question, “how many backlinks per day is safe?”

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And it’s an important topic to cover because so many people wonder how many backlinks is it safe to create a day without getting penalized by search engines like Google, Yahoo, or Bing.

So, to help you keep your site safe, you’ll find all of the answers you need about the speed and quantity of daily backlinks below.

How Many Backlinks Per Day Is Safe

How Many Backlinks Per Day Is Safe?

25–30 backlinks per day is safe for a new website on average. However, even 500 links per day is safe if they are built naturally through organic exposure like a piece of content going viral, posting about a trending topic, or celebrating a special event for your business.

How Many Backlinks Is It Safe to Create a Day?

You can create 1 backlink or 500 links a day and be safe with your website. There is no limit to how many backlinks you can create as long as those links are created in a safe manner, which means you’re not participating in link schemes per Google’s Webmaster Guidelines.

As long as your daily backlinks are “created editorially and based on merit”, as Matt Cutts explains in this Google Search Central video, there’s no such thing as getting too many backlinks.

Google’s Webmaster Guidelines clearly states that using link schemes like paid links, cloaking, doorway pages, hidden links, etc as a way to create more links per day to manipulate PageRank is a violation of its terms of service.

However, if the backlinks you’re getting are natural, organic, or not done with malintent, then it doesn’t matter how many links your website gets a day because you’re following the search engine guidelines.

A common example of a site acquiring a lot of daily backlinks would be a company that’s part of a breaking news story. It’s not unusual for a website that’s part of a trending topic to receive hundreds to thousands of new backlinks in a single day because so many other websites are now linking to it.

Also, think about sites like Twitter, Facebook, and YouTube which get millions of links every week without any penalty from search engines like Google, Yahoo, or Bing for it being unnatural based on the number of incoming links.

The goal for you should be to create content that’s so awesome, you get many daily backlinks for free through word of mouth and a rise in online attention for your business. Also, you may not need as many backlinks as you think to rank a web page on Google. Check out this other article on how many backlinks do I need to rank for the answer to that question.

What Makes a Backlink Safe?

A safe backlink is any link your website gets that wasn’t created in a way that manipulates PageRank or a site’s ranking in Google search results. Safe backlinks also come from other trusted sites and relevant content.

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The safest backlinks are links that are acquired from websites with high PageRank (PR). And you can get or create as many of these backlinks per day without any worries about a Google algorithm penalty because high PR sites have demonstrated trust and authority online.

Ideally, you want to get high PR backlinks between PR7 to PR10 to help your website rank higher in the search engines because these types of sites pass the most PageRank. To learn more about these types of links, check out this article on what are high PR backlinks.

Can Backlinks Hurt Your Site?

Toxic backlinks can hurt your site’s rankings and cause indexing issues in the search engines. A site with too many bad backlinks from spammy websites, paid links, or link schemes can be hurt by a manual action or algorithm penalty.

Therefore, you want to stay away from those backlinking practices to keep your site safe from negative actions. And you want to keep your website’s backlink profile clean by disavowing those types of links.

See this article on what are toxic backlinks for more details on finding and fixing bad links in your website’s backlink profile that could be hurting your site.

How Long Do Backlinks Take to Work?

It takes backlinks an average of 10 weeks to work for SEO and affect the rankings for a web page in the SERPs. As explained in this guide on how long does it take for backlinks to work, it takes this long because Google has to crawl the backlinks, transfer the PageRank value, and reindex the page according to the quality of that backlinks.

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You must also remember that Google’s search engine spider (Googlebot) crawls every website at a different rate and each site has its own crawl budget. Crawl Budget is the number of pages Googlebot crawls and indexes on a website within a given timeframe.

That’s one of the reasons why it can take up to 10 weeks for a new backlink to pass over the PageRank value from the origination site to the destination site. The link may take days or weeks to be discovered by the crawler before Google’s ranking algorithm can assess it for SEO purposes.

How About the Number of Monthly Backlinks?

The answer for how many links per day month is safe for SEO is similar to daily backlinks: quantity doesn’t matter as long as the links are built organically and from high quality sites. For more details about this, check out that linked article.

How many backlinks is it safe to create a day  summary

The Number of Backlinks Per Day to Stay Safe Summary


I hope you enjoyed this guide on answering the question about how many backlinks per day is safe.

As you discovered, there is no set number for how many backlinks is it safe to create a day as long as you’re following the Webmaster Guidelines published by search engines like Google, Yahoo, and Bing.

If you’re creating natural and organic backlinks with high quality content and media exposure, then you can hundreds to thousands of backlinks per day without any worries of a manual action or algorithm penalty.