I recently connected Roberto Robles on Twitter (@robertodigital_). He is the founder of KatLinks, an SEO tool that helps you discover, track, monitor, plan, and acquire backlinks so you can improve SEO performance to rank higher and faster.
Roberto asked if I wanted to write a guest post on his company’s site about the importance of on-page SEO and it seemed like a good idea to help educate his audience on the topic.
You can read the full article here: Why On-Page SEO Is Important
As I mentioned in the post, there’s a lot of chatter online about backlinks being the most most important ranking factor. In my experience, this is not always true. I’ve ranked plenty of websites on the first page of Google with on-page SEO alone and never building a single backlink to the ranking page.
But some competitive keywords will require a good backlink profile. However, your backlinks are not nearly as effective for increasing your rankings without first doing proper on-page optimization.
If you get your on-page SEO correct, then you can often rank on page one of Google with fewer backlinks.
If you want to learn more about how on-page SEO helps off-page SEO efforts, then I encourage you to read that article. I also share what the most important ranking factor is that you can control and a few other on-page SEO elements you can optimize to increase your rankings.
For a more basic overview of on-page SEO, check out my post on what is on-page SEO optimization. It covers everything you need to know about the subject so you can get started using this search engine optimization strategy to your advantage.