White Hat SEO Definition & Meaning

What Is White Hat SEO?

White hat SEO is a practice of search engine optimization that follows search engine guidelines to help improve a website’s rankings in the organic search results. White hat SEO does not engage in spam methods to manipulate the ranking algorithms.

White hat SEO techniques maintain the integrity of a website while naturally building expertise, authority, and trust (or E-A-T) for the domain, which are key ranking factors for Google’s algorithm. White hat SEO also helps produce long-lasting rankings and search engine visibility because it doesn’t participate in spam practices that can lead to a manual or algorithmic penalty.

White hat SEO strategies include:

  • Publishing high-quality content that attracts organic backlinks.
  • Following good on-page SEO practices like keyword prominence, not keyword stuffing).
  • Optimizing internal links with keyword-rich anchor text.
  • Increasing page speed for faster loading times.
  • Improving Core Web Vitals.
  • Claiming local Google Business Profiles and Bing Places listings.
  • Producing helpful content that matches user search intent.

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.