Unnatural Links Definition & Meaning

What Are Unnatural Links?

Unnatural links are artificially built links that are intended to manipulate a web page’s rankings in search engine results.

Unnatural links are prohibited by Google’s search engine guidelines and may result in a ranking demotion or deindexing of the domain or target web page. The penalty for using unnatural links can be administered automatically by the algorithm system or manually by the webspam team, and it lasts until the site administrator addresses the issue.

Paid links, link exchanges, reciprocal links, low-quality bookmarking sites, blog comment links, and link injections are examples of unnatural links.

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