UGC Link Definition & Meaning

What Is A UGC Link?

A UGC link is an HTML element that can be applied to hyperlinks using the rel=”ugc” attribute to signal to search engine crawlers that the link is user-generated content.

The UGC link attribute was introduced by Google with the rel=sponsored attribute in 2019 following the changes to the nofollow HTML attribute. The purpose of the UGC link parameter is to improve Googlebot’s understanding of hyperlinks on a web page. The attribute has no implication on search engine optimization (SEO).

UGC links are commonly used to indicate comments, forum posts, or reviews created by contributors rather than website administrators. The UGC link attribute informs search engine crawlers that the author doesn’t endorse a link.

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