What Is A Title Tag?
A title tag is an HTML element that specifies the title of a web page for search engine crawlers to display for the listing in the search engine results pages (SERPs). Also known as the title attribute or meta title.
Title tags also appear in the browser tab and social media posts. Search engines use title tags to understand the page’s content and establish its relevance for search queries. Consequently, title tags that contain keywords can improve a page’s SERP position.
Title tags can also affect a web page’s click-through rate (CTR) in the SERPs. Users read the title tag for a web page listing when deciding on whether to click on it or not for more information.
Failing to include a title tag in the HTML code, keyword stuffing this tag, or having insufficient relevance for the target SEO keywords are among the most common mistakes you can make when using tag tags for a website.
Visit the SEO Glossary
Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.
The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.