Technical SEO Definition & Meaning

What Is Technical SEO?

Technical SEO is the process of using website and server optimizations to improve organic search rankings. Technical SEO ensures that a website meets the technical requirements for search engine spiders to crawl and index a site more effectively.

It is important for your website to be fully optimized for technical SEO. Otherwise, the entire domain or individual web pages may experience less visibility in the organic search results.

For example, if a web directory is accidentally blocked by the robots.txt file, then the content located in that directory will not be crawled or indexed. Additionally, if many of your web pages are failing Google’s Core Web Vitals, then the domain can be flagged with an overall poor user experience, which could reduce the rankings in the search engine results pages (SERPs). Therefore, it’s important to monitor and fix technical SEO problems on a website.

Technical SEO factors for a website include:

  • Crawling
  • Rendering
  • Indexing
  • Website Architecture
  • Page Speed
  • Broken Links
  • 301 and 302 Redirects
  • 404 Errors
  • Structured Data
  • Mobile Optimization
  • Duplicate Content
  • Hreflang
  • Robots.txt File
  • XML Sitemap

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.