Supporting Page Definition & Meaning

What Is A Supporting Page?

A supporting page is a web page that supports the main pillar page for a topic on a website to improve topical relevance and authority. Supporting pages typically focus on long-tail keywords related to the main topic and link to the pillar page with keyword-optimized anchor text.

Supporting pages are also referred to as supporting content because they exist primarily to boost the organic rankings and traffic for the main pillar page. A common search engine optimization (SEO) strategy is to group supporting pages into topic clusters because they deliver extensive coverage of relevant subtopics.

The number of supporting pages a website can have for each main pillar page has no limit. Typically, the more difficult the target SEO keyword is for the pillar page to rank in the search engine results pages (SERPs), the more supporting pages that pillar page requires with keyword-optimized internal links.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.