Structured Data Definition & Meaning

What Is Structured Data?

Structured Data is a standardized format for providing information about a web page and classifying the content on that page using markup that search engines can interpret. It is often confused with the term Schema Markup.

Structured Data refers to the actual data website owners provide while Schema Markup is the language used to describe that data to search engines. Any dataset can become Structured Data if it is organized in a standardized way. Creating Structured Data helps search engine crawlers understand the content on a web page much better and create more informative search results for users.

For example, Google and Bing use a web page’s Structured Data to populate carousels, featured boxes, video listings, and rich snippets. Google’s Structured Data Markup Tool is freely available for website owners to create Structured Data for individual pages to enhance their listings in the search engine results pages.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.