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Step 4: Pick the Right Publishing Strategy for Your Website: Keyword Accelerator Playbook

Before we start putting keywords and other data into the content scheduling template, you need to choose how you’re going to batch your content together inside the plan.

There are two strategies you can use to set up your content publishing schedule that can help you take advantage of the SEO benefits of topical relevance.

As mentioned in step 7 of the Keyword Accelerator Strategy Guide, when it comes to optimizing your website for SEO, the more content you can publish about a particular keyword topic or type, the easier it will be for your website to rank for those related terms in Google, Yahoo, and Bing.

To help you achieve those kinds of results, the following two keyword batching strategies can help you plan out your content schedule based on topical relevance.

You can choose either strategy you like best, but you may want to look over the list of keywords in your keyword tracking template before making a final decision. That’s because you need to make sure you have enough of the same types or topics of keywords to make each method work.

Option 1: Batch Keyword Types Together

With this first strategy, you’re putting keywords together in your content publishing schedule based on the keyword type (e.g., transactional or informational). This method is good for publishers who like to stick to a certain theme for their website articles until they move on to the next content vertical.

For example, you may decide to only publish content over your chosen time frame that’s transactional-based.

Below is a sample batch of keywords that fits this criteria for a website that reviews a broad range of home products. Notice how each keyword phrase has a transactional search intent, such as “best”, “top”, “cheap”, “reviews”, and “for sale”.

  • best robot vacuums
  • top blinds for children’s bedroom
  • cheap stainless steel dishwashers
  • automatic espresso machine reviews
  • dining room chairs for sale

Now here’s a sample batch of keywords that only targets informational content. Notice how it sticks to one specific topic (i.e., robot vacuums) and focuses solely on informational-based keywords, such as “types”, “who”, “how”, “can”, and “why”. This fully maximizes the SEO power of topical relevance to help the website become a trusted authority on robot vacuums.

  • types of robot vacuums
  • who makes robot vacuums
  • how to choose a robot vacuum
  • can robot vacuums clean in corners
  • why are robot vacuums round

Option 2: Batch Keyword Topics Together

With this second strategy, you’re not worried at all about keyword types when planning out your content schedule. Instead, you’re picking a specific topic to publish a batch of articles on that completely fleshes out a single category of content.

This method is good for publishers who like to exhaust every option for a narrow topic until they move on to the next content vertical.

For example, let’s say you only wanted to publish content over a chosen time frame that’s focused on the topic of “blinds for children’s bedrooms”. As you’ve already learned, this strategy can help improve the topical relevance of your website so it can rank easier, and higher, for related search terms.

Below is a sample batch of keywords that fits this criteria while targeting both transactional and informational keywords on the topic of “blinds for children’s bedrooms”:

  • top blinds for children’s bedroom
  • cheap blinds for children’s bedroom
  • best vinyl blinds for children’s bedroom
  • best cordless blinds for children’s bedroom
  • best wood blinds for children’s bedroom
  • what kind of blinds are good for children’s bedrooms
  • how to measure blinds for children’s bedroom
  • are blinds safe for children’s bedrooms
  • children’s bedroom blind ideas
  • children’s bedroom blind alternatives

The sky’s the limit for how many articles you want to batch together like this before moving on to a new content vertical. However, the more you can do the better it will be for your website’s overall rankings.

A good number to aim for is at least 5-10 articles per topic at a bare minimum to help establish topical relevance for SEO.

That’s why it’s important to follow step 7 of the first section of this playbook, Keyword Accelerator Strategy Guide, to dig deep to find as many related keywords as possible before moving on to another keyword type or topic. By fully exhausting your search for every optimal keyword available, you can set yourself up to completely dominate a particular category of content in a niche.

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