Step 3: Sort the List By Lowest Keyword Difficulty Score: Keyword Accelerator Playbook

After you’ve generated a good list of terms with your keyword research tool that are focused on your target keyword type, the next step is to find the terms with the lowest keyword difficulty (KD) score.

As previously mentioned in the Keyword Accelerator Formula Overview section, the keywords with the lowest KD scores have the least competition in search engines like Google, Yahoo, and Bing. This often means you can rank very easily for them in the search engine results pages (SERPs) without having to build a lot of backlinks.

The KD Score is primarily based on the link strength of the domains and the individual URLs ranking in the top 10 positions on the SERPs. And KD scores with the number 30 or lower often means there are one or more web pages ranking in the top positions on Google that have 0-1 total backlinks.

That metric indicates you can rank for these low KD score keywords without doing any link building at all as long as you have good on-page SEO and meet the user search intent with your written content.

It’s amazing how many great—and untapped—keywords there are for every niche that can put your website in a deep blue ocean without very few, if any, direct competitors. And using a keyword research tool like KWFinder or Keysearch, you can instantly sort your suggested keyword list by KD score to find the easiest terms to target without wasting time or energy analyzing keywords that are too competitive in the SERPs. You simply click on the KD score column header to sort the keyword list by ascending or descending order. Then scroll down until you see the cluster of keywords with low KD scores and ignore the rest.

The KD score feature on a keyword research tool is one of the most valuable assets you can have for guiding your SEO and content publishing strategy. But choosing keywords to target based on the KD score alone is not the best course of action for long-term traffic growth. You also need to look at the monthly search volume data for each term to truly uncover the lowest competition keywords that can drive the most traffic to your website, which you’ll learn about in step 4.

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