Now that you have your publishing time frame established and the total number of articles you want to publish, the next step is to plan out the specific dates for your content to go live on your website.
The easiest way to get started here is to take the number of articles you want to publish and divide it by your chosen time frame. For example, publishing 8 articles over a 4-week time frame would turn out to be 2 articles per week (8 ÷ 4 = 2).
Next, you need to pick certain days of the week you want to publish the content on your website (i.e., Sunday through Saturday). That way, you can stay consistent with your publishing schedule to ensure you meet your weekly content goals.
If we take the previous example of publishing 2 articles per week, a good schedule could be Mondays and Fridays to get that content published on the website. And each week, you would make sure to have those articles finished and ready to go live on those two days.
However, just do what works best for you. If it’s publishing several articles in a single day each week, then that’s fine too. So is publishing articles on back-to-back days or even random days during each week of the month. There is no right or wrong answer here.
The ultimate goal of this step is to help you publish a specific quantity of content on a weekly basis so you can meet your overall content publishing goal. And all you need to achieve that is to take the total number of articles you want to publish in your chosen time frame, then divide that amount by the number of weeks in your schedule.
After you do that, you can assign specific due dates for each new piece of content to be published on your website.
A content planning template is an essential item to use to keep you on track. (More on that in just a bit.) And at this planning stage of the process, all you have to do is go through the template and assign the due dates for upcoming articles you want to publish.
Nothing else is required right now because you’re just trying to map out your future plan for when content should go live on your website.
Let’s say you chose to publish 1 article per week on Mondays for the month of January. Below would an example list of those dates based on the current year’s calendar:
Now, you can create your own content scheduling template with software like Microsoft Excel or Google Sheets based on the items you see in the example below. Or, you can grab a copy of the pre-made scheduling spreadsheet I’ve developed to be used alongside this playbook so you don’t have to make it from scratch by purchasing the Keyword Accelerator Cheatsheets & Tracking Templates Add-On.
The spreadsheet includes a downloadable file you can open and use in Microsoft Excel or Google Sheets to set up your entire publishing plan for each month of the year.
Here’s a sample of how your content publishing schedule should look at this stage of the process:
In step 5, you’ll get an explanation for each of the column headers as well as a sample template completely filled out for you to use as a quick reference guide. But for now, you just need to go through the content publishing schedule template and assign the due dates for when you want the articles to go live on your website over your chosen time frame.
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- Next Chapter: Step 4: Pick the Right Publishing Strategy for Your Website
- Previous Chapter: Step 2: Decide on the Number of Articles to Be Published
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