SEO Copywriting Definition & Meaning

What Is SEO Copywriting?

SEO copywriting is the practice of writing keyword-optimized content that appeals to human readers and search engine algorithms. SEO copywriting helps increase a website’s rankings in the search engine results pages (SERPs) and satisfies the reader’s interest to get more traffic, links, shares, conversions, and revenue.

SEO copywriting goes beyond the standard search engine optimization processes by using creative language and copywriting frameworks to elicit a specific response from website visitors.

Ranking high in the SERPs for relevant keywords using SEO tactics is good for gaining additional website search engine visibility and organic traffic; however, those benefits are just vanity metrics if the visitors are not driven to take action after reading the content.

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Good SEO copywriting improves the following aspects of a website, which helps enhance the user experience (a key ranking factor for Google’s search engine):

  • Increased SERP click-through rate (CTR)
  • Higher dwell time
  • Lower bounce rate
  • More pageviews
  • More backlinks
  • More social shares
  • More comments

SEO copywriting also improves the bottom line of a business because it increases the number of leads, customers, and sales from the organic search traffic the website receives.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.