SEO Audit Definition & Meaning

What Is an SEO Audit?

An SEO audit is an analysis of all factors that affect a website’s visibility in search engines, including on-site and off-site elements. SEO audits help website owners identify errors that can prevent a website or its web pages from ranking well in the search engine results pages (SERPs).

SEO audits scan a website for a variety of problems that can impact search engine optimization (SEO), including:

  • Crawling errors
  • Indexing issues
  • Duplicate content
  • Mobile-friendliness
  • Site speed
  • Core Web Vitals
  • Site structure
  • Broken links (internal and external)
  • Improper redirects
  • Backlink profile
  • On-page keyword optimization
  • Off-site anchor text distribution
  • Domain Authority score
  • Individual Page Authority scores
  • Citation Flow
  • Trust Flow

After an SEO audit is complete, a roadmap is then created for fixing any technical SEO errors and improving optimization performance for the website.

Learn more about the SEO Chatter mentorship

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.