What Is A Semantic Keyword?
A semantic keyword is a keyword that is conceptually related to the primary keyword. The purpose of semantic keywords is to deliver additional information about the page’s topic to a web crawler and help the search engine to determine an appropriate ranking for that page.
Google introduced the use of semantic keywords with the Hummingbird algorithm update in 2013. As a semantic search engine, Google could now understand the true intent behind users’ searches as opposed to just returning results based solely on keyword frequency.
Now, the ranking algorithm system searches for semantically related keywords in the content to help determine its relevancy to a search query. That is why some web pages can rank high in the search engine results pages (SERPs) without necessarily having the exact match keyword on the page.
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