Search Volume Definition & Meaning

What Is Search Volume?

Search volume is the number of searches a specific word or phrase receives in a search engine within a given timeframe. This metric is only an estimate of the average search volume for a keyword and can be subject to seasonal, regional, and thematic fluctuations.

Search volume is reported in keyword research tools to help content creators and marketers select words and phrases that have a proven record of user interest. The search volume metric gives a general idea of how many organic searches were conducted during a period of time so the user can determine if a target keyword is worth optimizing for or not.

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.