Search Intent Definition & Meaning

What Is Search Intent?

Search intent is a term used to describe the purpose of an online search. Most contemporary SEO strategies revolve around understanding the motivation behind a query and matching the searcher’s expectations. Also known as user search intent.

Internet users commonly start a search for four reasons. They’re either looking for information to solve a question, want to access a specific website, need to find a location, or would like to purchase a product or service.

Informational search intent focuses mainly on acquiring general or highly specific information about a certain topic. Transactional and commercial search intents occur when a user wants to compare two products or make a purchase. Navigational search intent is when a user wants to access a specific website or find an organization’s location.

Websites can create content optimized for different types of search intent to attract more traffic and improve their revenue streams.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.