Search Engine Optimization Definition & Meaning

What Is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving a website’s visibility and rankings in search engines for specific keywords. Search engine optimization practices focus on increasing the quantity and quality of unpaid traffic to a website through organic search engine results.

SEO consists of a broad set of optimization strategies that target organic rankings in search engines, including:

  • On-Site SEO
  • Off-Site SEO
  • Technical SEO
  • Content SEO
  • Local SEO
  • International SEO
  • Mobile SEO

Search engine optimization is an important digital marketing strategy because it helps a website rank higher in the search engine results pages (SERPs) to gain more visibility and organic traffic without having to pay for the increased exposure with SERP advertisements.

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Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.