What Is A Schema Markup?
Schema Markup is a form of microdata that helps search engines better understand the information on a website. It’s often confused with the SEO terminology for Structured Data.
Schema Markup only presents the data in a way search engines can understand, while the term Structured Data refers to the website’s actual data. There are three formats of Schema Markup that are common in search engines: JSON-LD, Microdata, and RDFa.
The use of Schema Markup is by no means mandatory, but using it can improve a website’s appearance and visibility in the search engine results pages, which can lead to higher click-through rates and relevance to search queries.
Visit the SEO Glossary
Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.
The Editorial Staff at SEO Chatter is a team of search engine optimization and digital marketing experts led by Stephen Hockman with more than 15 years of experience in search engine marketing. We publish guides on the fundamentals of SEO for beginner marketers.
