Referral Traffic Definition & Meaning

What Is Referral Traffic?

Referral traffic is traffic that comes to a website from sources outside of the search engines. For example, visitors that arrive on a web page through a link on another domain get reported in Google Analytics as referral traffic.

Referral traffic is important to track for websites because it is a strong indicator of which external sources are most valuable in helping the business achieve its digital marketing goals through search engine optimization (SEO), social media, direct response advertising, email marketing, etc.

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