PageRank Algorithm Definition & Meaning

What Is PageRank Algorithm?

PageRank algorithm is an algorithm used by Google to rank web pages in their search engine results. It is named after both the term “web page” and co-founder Larry Page.

The PageRank algorithm analyzes all incoming links to a web page to determine the popularity and authority. It then regulates the ranking order in Google search results.

PageRank calculations used to be available to the public until 2016 when Google removed the PageRank metric from Google Toolbar.

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The algorithm can compute the PageRank iteratively or algebraically. It can calculate the PageRank value for small and vast document collections, going through several iterations in the process.

The algorithm’s core remains the same even though Google updates it frequently. And the contemporary version no longer prioritizes the sheer volume of links but focuses more on link quality, which is based on 200+ ranking factors.

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.