Organic Keyword Definition & Meaning

What Is an Organic Keyword?

An organic keyword is a type of keyword that attracts free traffic for a website from search engine optimization (SEO). Organic keywords consist of the relevant queries that a web page ranks for in the unpaid search results listings.

Organic keywords are important for increasing a website’s visibility in the search engines without having to pay for the keyword ranking positions in the search engine results pages (SERPs). Also, a single web page can rank for hundreds or even thousands of organic keywords depending on how well-optimized the content is for SEO.

Visit the SEO Glossary

Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.