Noreferrer Definition & Meaning

What Is Noreferrer?

Noreferrer is an HTML attribute (rel=” noreferrer”) that can be added to external links to prevent the external sites from seeing the originating domain as referral traffic in analytics reports. Traffic sent to the external site will be reported as direct traffic in analytics.

The attribute informs the browser to refrain from sending information to the target website after a page visitor clicks on a link. In doing so, it prevents the target server from acquiring information about the visitor’s location.

Links with noreferrer attributes can still transfer their equity to other pages, and the attribute has no bearing on how search engines crawl the links or rank web pages in the search index.

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