Meta Tags Definition & Meaning

What Are Meta Tags?

Meta tags are snippets of HTML code that give important metadata information to search engine crawlers about a web page. These brief content descriptions are only included in the source, commonly in the header element, and don’t appear on the page.

Meta tags are widely regarded as beneficial to a website’s SEO, but the extent to which they can help a page rank higher on a search engine depends on their type. Title tags, meta keyword attributes, meta robot attributes, and meta description attributes are the most common types of meta tags.

Meta keyword attributes lost their importance due to keyword stuffing and the widespread tendency to use keyword attributes that aren’t directly related to the page’s content.

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Title tags, on the other hand, are a strong ranking factor for SEO because search engine crawlers use that data to index web pages for relevant keywords and display the title tag for the listing in the search engine results pages (SERPs).

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.