Manual Action Penalty Definition & Meaning

What Is A Manual Action Penalty?

A manual action penalty is a penalty that is manually applied by Google to a website for violating its search engine guidelines. Manual actions appear in Google Search Console with a notification explaining why the penalty was applied.

Manual actions usually involve a demotion in the search rankings. Repeated offenses or strong violations of Google’s guidelines are punished by the removal from the search index.

These penalties don’t have a fixed duration and can last for a month or much longer. Some manual penalties are even automatically removed after a set expiration date that is not shared with the website owner.

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Website administrators can shorten the manual penalty duration by taking steps to amend the issues that prompted Google to review a site manually and submit a Reconsideration Request through Google Search Console. Google retains the right to reject the request or extend the penalty after the second review.

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Go to the SEO Glossary to find more terms and definitions that relate to the field of search engine optimization.